Legrand in its latest program on the channel. Photo: print
With the news of the departure of Mirtha Legrand of El Trece, in show partner (El Trece, at 11) told the details of the negotiation that Nacho Viale, nephew and producer of the diva, had with Adriano Suarchannel programming director.
“Let’s go to the numbers. Nacho Viale, who is the one who negotiated as the owner of the production company Story Lab, which is the one that makes his grandmother, asked for 200% more to renegotiate the 2022 contract than had been budgeted compared to the previous year “, said Rodrigo Lussich.
And he added: “At the time of the requests for the landing of the return of the programs of Mirtha, on Saturday, and also of Juana, on Sunday, they asked for 200% more in terms of economic need to negotiate the contract”.
Mirtha has worked at El Trece for the past 13 years.
In this context, according to what has been said in partneris that El Trece has decided to end the negotiations.
“Mirtha’s desire goes further and she wants to continue, but saddened by the news of the failed negotiation, they have opened up to negotiate with other channels,” said Lussich.
In addition, the reporter stressed the financial effort made by the channel to keep the diva: “El Trece offers 70% more than what was given to the rest of the producers, be they La Flia, Polka, Kuarzo or those who can negotiate their contracts with this channel.which has not reached this percentage “.
“70% is what was offered. Even if they would have given half of what they asked for, which would be 100%, it is far from what they want. Compared to the 2021/22 budget, the offer to the rest the production companies were 55 or 60, in this case we reach 70 at the end of the negotiation. It was the top of the offer “, said the driver.
Later, Adrián Pallares added: “Beyond the numbers, we know which ones are managed by working in this company, There are parts of this story that have to do with the affection and affection Adrián Suar has for Mirtha. His bond with her, at all times, was to try to keep her in El Trece and carry out the deal personally.
Nacho Viale, nephew and producer of the diva, was in charge of the negotiations.
In this sense, Pallares revealed an intimacy of the direct conversation that Suar had with the legendary guest: “Mirtha cried on the phone with Suar, not to mention that she cried. She told him ‘I want to be in El Trece, I was very comfortable. They have reinvented a format that is 54 years old ». From his own mouth he said he wants to return to television and El Trece. The truth is, Mirtha is very sad now.
Finally, Lussich related other requests that Mirtha’s nephew made to Adrián Suar.
“Nacho also requests a negotiation with the PNT guidelines, what we commonly know as the goats. During the negotiation, as Viale did not guarantee a specific amount of PNT to sell to the commercial companies that placed their ads, as a producer he is not insured. sufficient flow and El Trece is needed to cover the lack of PNT sales. I mean, if I have 10 to sell and I sell 5, I ask the channel to give me the money of the 5 that I didn’t sell at the market price “.
Mirtha Legrand’s word after the failed negotiations
The TV diva was intercepted by the cameras of show partner (El Trece) at the end of an event and, consulted on the negotiations with El Trece, showed her disappointment at not having been able to organize its continuity in the channel in which she has worked for the last 13 years.
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Source: Clarin
