Whether we expect it or experience it every time it plays on the radio, the summer hit has a special place. And to drop the refrain that will resonate on all the beaches, the artists now have a new playground: TikTok, the most downloaded application in the world, which has become essential for young audiences.
Its short videos, its bank of sounds made available to users and the various musical challenges that abound on the platform make it the perfect springboard to popularize a song. Some artists have understood this, like Keen’V. After a slump, the singer launched on TikTok where he connects humorous videos and promotional pills. As a result, he has over 3 million subscribers and his summer title. out of the summerpremiered last May, has more than 10 million views on YouTube.
“I’m a singer, Tiktokeur, and now a presenter,” he recently joked with BFMTV, during a passage on NRJ. “I try to put multiple strings on my bow, you never know!”
Yan’s Rise
Another revealing example, that of Yanns. The young rapper became known on the platform thanks to the success that his title reaped there. Click Click Pan Pan Pan. The song has been used in over 167,000 videos on the app and the accompanying clip has nearly 70 million views on YouTube. To continue her momentum, Yanns came up with a title calibrated for summer, in which she picks up the chorus popularized in particular by the film. the tan: “there is sun and girls”.
And he is not the only one who exploits this good vein. Soolking, one of the most listened to Francophone artists on platforms around the world, takes over sweetly by Elvis Crespo. “It’s a title I heard a lot in my youth and enjoyed taking on in choir,” he says.
The 2022 crop of summer hits is particularly mixed. If the essential Latin rhythms (as in Bam Bam by Camila Cabello and Ed Sheeran) are there, we find some more unexpected titles, in particular up that hilla 1985 track by Kate Bush, revived for season 4 of Strange things.
Source: BFM TV
