British supermodel Kate Moss launched a cosmetics and accessories site, Cosmoss, on Thursday, trying at 48 to reinvent herself as a wellness muse and joining a host of celebrities who have built e-commerce empires.
The site sees this fashion icon, known for his love of parties and his relationships with American actor Johnny Depp or English rock musicians like Pete Doherty and Jamie Hince, advocating a lifestyle centered on “cosmic” nature. “.
They sell beauty serums with CBD and collagen at 105 pounds (about 120 euros), teas (20 pounds) and “sacred” perfume mists (120 pounds) that want to “balance the body and soul with the natural environment and circadian cycles “. .
Even if he still smokes, he repeats at length in interviews that he no longer drinks and that his youthful adventures are behind him. “I like to dance … but I don’t like not being in control of myself anymore,” she said on the BBC’s Desert Island Discs programme.
“Elegant Heroine”
For Eric Briones, author of luxury and digitalwhich was released in October by Dunod, “beauty and well-being will be the new growth vectors for luxury”, hence the proliferation of star-shaped e-commerce lines or sites.
The model, nicknamed at first the “waif” (“the miserable girl”) for her slender figure, was one of the incarnations of a fashion trend of very thin bodies, called “heroin chic”. , during the 1990s and early 2000s.
She turned the page on the era of sculptural “supermodels” like Cindy Crawford or Naomi Campbell, before the appearance of plumper beauty canons with, say, reality star Kim Kardashian.
The latter has preceded her, like her sister Kylie, by launching brands that generate hundreds of millions of dollars. Kim Kardashian’s fortune is estimated at one billion dollars by Forbes, Kylie Jenner’s at about 600 million.
Podiums and photo studios
Other stars of the song (Selena Gomez, Rihanna, Lady Gaga) or of the cinema (Jessica Alba, Gwyneth Paltrow) have also created empires in electronic commerce or cosmetics.
Kate Moss has distinguished herself outside the catwalks and photo studios through collaborations with the low-cost fashion brand TopShop, a victim of the pandemic and bought by the Asos group.
In 2016 she also launched her artistic agency, Kate Moss Agency (KMA), of which one of the main additions is her daughter Lila Moss, who has also become a model, along with other children of stars such as Ella Richards (granddaughter by Keith) or artists like Rita Ora music.
Source: BFM TV
