born pinkthe new studio work of the South Korean band Blackpink exceeded the million copies sold in a single day after its launch, according to a sales measurement company.

According to Hanteo Charts, which monitors the marketing of music products in South Korea, the second album by the female band sold 1,011,266 copies on its opening day.

The figures practically double the sales of his previous album, albumreleased in 2020, on its first day and it is the first time that the work of a K-Pop women’s group exceeds the figure of one million copies sold on its first day of marketing.

At the same time, born pink is set to become the first album by a South Korean female band to exceed two million copies sold, as pre-orders have already surpassed that figure, according to their management agency YG Entertainment.

The boom of the video

The videos of the two singles by born pink that have been published accumulate over 300 million views in case of pink poison (released August 19) and over 49 million shutdownreleased yesterday Friday.

In October, Blackpink will start a tour which will start from Seoul and which will then take the group to six American cities (Dallas, Houston, Atlanta, Chicago, Newark, Los Angeles) and a Canadian one (Hamilton), before starting the European leg of the tour, which in addition to London, Paris , Amsterdam, Berlin, Copenhagen and Cologne, provides a recital on December 5 at the Palau Sant Jordi in Barcelona.

The tour will continue through the Middle East, Asia and Oceania and is expected to attract a total of over 1.5 million attendees.

A phenomenon that displaces BTS

The group debuted on August 8, 2016 under the YG Entertainment label. His first song was called whistlewhich belongs to his album Piazza Onewhich has been very successful in South Korea.

With two studio albums and several hits, the group has managed to collaborate with great international artists such as Lady Gaga, Cardi B and Selena Gómez. For fans, called Blinks, it will replace BTS from above.

The name BLACKPINK (they write everything in capital letters) was born because they wanted a name that would describe the group perfectly. Then they put together the name of the two colors and realized it was a great combination.

Curiously, the original idea was for the group to debut with nine members and under the name PINK PUNK.

In addition to the vocal talent of the girls, Much of its success was made possible by rapper Teddy Park., who is the producer and composer of most of their songs. Although he has an outstanding career in the world of K-Pop, he is currently recognized for being the lead producer of the YG Entertainment agency.

Teddy Park has worked for BIGBANG, 2NE1, SE7EN, G-Dragon and PSY, among others. His talent has positioned him as one of South Korea’s best composers; He also won the Composer of the Year award at the 2009 Mnet Asian Music Awards and won the eighth Gaon Chart Music Awards held ten years later.

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