Asier Zarraonandia had an impact during his speech on Athletic’s assets: “You have to strengthen your income, you have to use your assets. There is a lot of room to do many more things in San Mamés, Lezama must be monetized, Ibaigane is an asset that has social value but can be monetized and generate income, there is a long way to go for the Athletic brand, especially in the field of internationalization, we have to take Athletic to other places, let them know that we are a different club, we have to look for more international sponsors. We are not going to perform miracles, we have to base ourselves on the people who have brought us here”.
This component of the Barkala plate also made it clear throughout his presentation that “expenses must be rationalized. This is not about paying less. You have to vary them. We move in a complex environment where you cannot give extremely rare medicines. Electroshocks are not necessary, but good management and rationalization of costs”.
Zarraonandia made it clear at the end of his speech that “we are not here to sell smoke, this is not an experiment.”
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