Inaki Arechabaleta announced yesterday that he has signed a contract with Amazon to make a documentary about Athletic: “It will be focused on the values of this club, so that the world knows who we are.”
In addition, it also intends to make the One Club Man and One Club Woman economically profitable: “It is a great marketing idea that adds fidelity to a shield to the values of Athletic. But he is invited to Bilbao, he is given the prize in San Mamés and that is the end. It seems to us to be one of the classic ideas that can be sponsored, for example by doing an Athletic act where he is the winner for transmitting our values outside of here”.
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