François Legault is open to “labeling” products made by women-owned companies in Quebec to make them more recognizable to consumers.
The Prime Minister promised to consider this idea in front of an audience of several dozen businessmen who gathered at the Marriott Château Champlain hotel in downtown Montreal on Tuesday morning.
In the same way we like to label Quebec products, I will be open to looking, without adding bureaucracy, at labeling women-owned companieslaunched Mr. Legault, who was warmly applauded by those who came to attend a conference of the Réseau des femmes d’affaires du Québec (RFAQ).
He answers questions from RFAQ President and CEO Ruth Vachon following a speech. Ms. wondered. Vachon how it became better to list women-owned businesses in the market.
” To encourage you, I’ll tell you that a few years ago Walmart conducted a survey, and when a consumer knew that a product was made by a woman, its rating [de popularité] rising sharply. “
Mr. Legault also said his government is examining the possibility of targeting at least a certain percentage public contracts awarded to companies run by women or members of diversity, stating that caution is still needed because of various rules that prevent favoritism.
According to him, he is light that the number of women in management positions in companies will increase in a few years. This is math. There is a growing need to have education, training, so girls are better than boys in schoolsupported Mr. Legault in his speech.
Le Panier bleu will soon be transactional
In addition, François Legault reiterated that Blue Basket will soon have a share of the transaction to compete with Amazon. An announcement will be made shortly, he said.
” The idea in Blue Basket is to help all companies sell online and help Quebecers buy from Quebec. […] I have nothing against Amazon, but sometimes when you buy products on Amazon, they are American products. “
Of the private partners in information technology is excavated to design the transactional component of the platform.
The next step is to find companies that ensure the delivery of orders, underlined by the head of the Coalition avenir Québec. Canada Post will assume responsibility for shipping the products at the outset.
Earlier this spring, Economy Minister Pierre Fitzgibbon confirmed that Quebec would inject more money into the project, which mainly consists of a list of products. The government has invested $ 4.1 million in the venture since it launched in April 2020, at the start of the pandemic.
Only 14% of Quebecers use the Blue Basket, according to a NETendances survey released in March. Less than half of respondents, 46%, said they would use the tool when it already has a transactional component.
The Canadian Press
Source: Radio-Canada
