“We are Halland, he is Haaland”: a Swedish region fears of disappearing because of the City’s top scorer

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Google “Halland”. The portal will reply “Did you mean Haaland”. Hand, there is a swedish town called halland and whose online searches have been completely obscured by the success of the Norwegian striker.

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Jimmy Sandberg, director of tourism for the Halland region, has had enough of Google burying his land for the goals of the Manchester City striker and wrote a letter asking the world of football to be careful in distinguishing between the city and the footballer.

“We are Halland, he is Haaland. The popularity of this football phenomenon it is stifling our online presence“Sandberg said.” To our desperation, all our efforts to promote Halland have disappeared. If nothing is done, we fear that our beloved region is in danger of becoming a forgotten Atlantisa place that is known only in history and ancient writings “.

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Maybe Sandberg is dramatic when he compares his city to Atlantis, but the truth is when find halland on googleyou have to go through 25 photographs of Haaland, wearing the jersey of Salzburg, Borussia Dortmund and Manchester City, before you find a first photo of a Halland landscape.

A one-letter mistake that upsets the tourist plan of this region, located in southern Sweden and which has a population of about 300,000 inhabitants. Halland is not known for scoring goals, but for its beaches. Football isn’t the hottest sport either, but handball wins the game, with the jewel of HK Drott, who has won eleven times in the Swedish First Division.

However, Sandberg acknowledges that the Haaland explosion led to a multiplication of the word “Halland” on social media, albeit for the wrong reason. He does not hesitate to invite Haaland to visit the region and has assured that many Norwegians usually go on holiday to these beaches and that he will feel at home.

At the moment, it does not appear that Haaland has plans to spend the summer in his sister city, but that his plans for the next World Cup, which he will not participate in as Norway have not qualified, are quite far from Sweden.

The Manchester City striker will spend a few days in Marbella, where he has a home and where he has already been seen on the beach on several occasions as if he were just another from Malaga.

Source: EFE

Source: Clarin

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