After the ban on the sale of beer in Qatar’s World Cup stadiums, Budweiser has revealed who will keep those goods

The ban on the sale of alcoholic beverages in stadiums from Qatar less than 48 hours before the start of the 2022 World Cup has meant a serious blow for the brands that market them. Between them Budweiserwho this Saturday announced what he will do with his surplus goods.

It is one of the brewers most affected by the measure, confirmed by FIFA at the request of the Qatari authorities.

Is that Budweiser is the main sponsor of the event. He signed a multi-million dollar promotion deal with the organization and, faced with the unforeseen event, was severely affected.

Consequently, the medium the sun He said FIFA could have to pay the brand around €40 million for the losses it caused due to the last-minute ban.

In this regard, it emerged that the agreement between the two for this edition of the competition is around 75 million euros, while the figure for the 2026 World Cup amounts to 110 million.

In this sense, in the midst of speculation about the large compensation they could claim in compensation, Budweiser revealed on its social networks what will you do with the thousands of cans and bottles that will not be sold as part of the event.

It was through their official Twitter account that they attached a photo of a warehouse where you can see countless number of beer packs.

Along with the image, they wrote: “New day, new tweet. The country that wins gets the buds. Who gets them?”they communicated, assuring that the country whose team is World Cup champion will be the beneficiary with all its merchandise.

The post was quickly filled with dozens of comments from users from around the world who bet on their own countries as winners. Brazil was one of the most cited in the post’s fallout.

However, amidst the tips and bets, there was one post that stood out.

It was the account of Budweiser Argentinawho sealed his fanaticism with the national team and underlined: “We trust you, Leo”issued.

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