Piqué has signed an agreement with Casio, one of the brands that Shakira used to mock the former footballer in the controversial song

Far from hiding Gerard Pique seems to get a good chunk of money from the media fight that has become a topic of conversation in recent days after Shakirahis former partner will dedicate a hard song to him, composed with the Argentine ragman bizarrewhich detailed the traumatic separation between the former Spanish soccer player and the popular Colombian singer.

The former captain of Cf Barcelona assured this Friday that it has reached a sponsorship deal with Casio, the Japanese watch company, for the league of kingsthe particular soccer tournament that launched a couple of weekends ago in partnership with the streamer Ibai Llanos.

Piqué, after stormy days after the publication and viralization of the song Session 53, made his first public appearance to announce the third date of the 7-a-side football competition which has become a magnet for the younger audience who follow the matches via Contraction.

He had announced that he would break his silence Thursday on his social networks. “Tomorrow at 9pm, Chup Chup @KingsLeague with all the presidents. Life can be wonderful,” Piqué tweeted and accompanied his post with a clown face.

And this Friday he took the opportunity to give the Kings League another boost by signing a sponsorship deal with Casio. Why Casio? Because it is one of the brands mentioned in Shakira’s song to lower the price of Piqué’s behavior.

“You swapped a Rolex for a Casio,” sings the Colombian, comparing the luxury of the Swiss brand with the Japanese one, which produces off-road watches. If so, Shakira would be the Rolex against Casio’s modesty that is Cara Chía, Piqué’s new partner.

Neither narrow-minded nor lazy, the Asian company’s community managers had already come out to take advantage of free advertising, since it became a trend on social networks. “Today we have several notifications for a mention of CASIO in a song. CASIO (watches and keyboards) and (calculators) are by and for life,” they posted.