Carlos Jonás Alcaraz, Racing figure. (TV Capture)
This isn’t the first time the marketing department’s Karera bet on fiction and humor for a campaign to attract fans and win new partners. This time the protagonist is the youth Carlos Jonas Alcarazthe jewel of the youth divisions of La Academia that currently shines on the team Fernando Gago.
Through its social networks, Racing has released a video in which the talented 19-year-old midfielder can be seen in a suit (and handkerchief in his pocket) in which he has “committed” to the club. The double meaning plays out in a marriage proposal, as an ancient practice due to the context of the video (in black and white) and the “hallway” in which the soccer player is placed.
“I love you. I love you so much that I want to be with you all my life. We have a lot of boys. Some left and others luckily we are still here. But we have to go for more, all together, we have to do all”said Alcaraz as he pulled out a box from his pocket containing a membership card instead of a wedding ring.
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In 2018, Diego Milito, Lisandro López and Lautaro Martinez they are the stars of three original videos. Milito, relaxed and with good credentials as an actor, played as a supermarket cashier; Meanwhile, Licha López has put herself in the position of a movie ticket seller; the bull Lautaro Martinezfor her part, dressing as a beach suit from a service station.
Source: Clarin
