The “Taylor Swift effect”: her relationship with Travis Kelce increased the market value of the Kansas City Chiefs by $330 million

Next Sunday, February 11th, the LVIII edition of Super Bowl 2024where faces will be seen Kansas City Chiefs and San Francisco 49ers at Allegiant Stadium in Las Vegas. I am very high the fans’ expectation of being able to see all the charm demonstrated by the teams, who promise to put on a real show to decide the winner of the most prestigious trophy in American sport. However, there is another part of the public who has their eyes on one of the most appreciated artists on the planet. Taylor Swiftcouple of Travis Kelcedifficult end for the Kansas team.

Since the first images of both of them appeared in September, the singer and the American football player have been responsible for making everyone go crazy with their relationship. In his free time he moved from place to place – including Argentina – to accompany his girlfriend to shows; Swift, for her part, has repeatedly attended Arrowhead Stadium to support Kelce from the stands.

These visits from the 34-year-old singer have had a major impact on the Kansas City Chiefs. According to estimates from two companies specializing in marketing, Apex Marketing and Front Office Sports, The Swift Effect boosted her boyfriend’s club profits by $331.5 million.

This value was calculated based on the sheer number of mentions Taylor has received in both digital media and television since September 24, 2023, the date she was first seen at a Chiefs game.

Taylor and an almost impossible adventure to reach the Super Bowl

February 10 (one day before the Super Bowl) Taylor will give his last show in Japan, precisely in the Tokyo Dome stadium, which is located more or less 9,000 kilometers from where the sporting event will be held.

With time running against her, everything seems to indicate that as soon as the concert ends, Swift will fly to Las Vegas on a roughly 11-hour private flight to arrive just in time to support her boyfriend, Travis Kelce, who is trying to win his third title with the Kansas City Chiefs after those obtained in 2020 and 2023.