Super Bowl 2024: Kristin Juszczyk, the woman who designed a jacket for Taylor Swift and changed the NFL

Love did its thing in the NFL. If anything was missing from the super-success of American football in the United States, it was this Taylor Swift (the most popular woman on the planet?) got married Travis Kelceone of the two big stars of Kansas City Chiefsthe current champion of superbowl.

Not only did she become a girlfriend, but she called it off in the middle of a game and started seeing him at home and outside. Her presence is an incalculable boom for the league, which seeks to measure itself in millions of dollars, and one of those who benefited has a last name that is difficult to remember but had a simple and great idea: Kristin Juszczyk.

Until a few weeks ago, this brunette from New York was simply “the wife of” Kyle Juszczykplayer of San Francisco 49ersone of the greatest teams of the season, which this Sunday has secured its ticket to the NFL final which will be played on February 11th in Las Vegas.

On the verge of turning 30, Kristin studied business and fashion at Towson University in Baltimorewhere she graduated in 2016 with a degree in business administration but before that she met her future husband, who was playing for the Ravens in that city at the time.

In 2017, when Kyle signed for the 49ers and the couple had to change their lives by moving from the east coast to the west coast of the United States, Kristin also changed her career: he stopped showing houses as a real estate agent and began to get closer to his passion, clothing design.

Shortly after, he launched his own online boutique, which he named after Origin, specializing in upcycling innovatively designed clothing for women. It is said that the idea came to him when he had to make a costume Halloween for her and her husband: they dressed like Britney Spears and Justin Timberlake at a gala in 2001, and everyone’s reaction was so positive that it encouraged him.

Kristin began to give free rein to her imagination: for example, creating a t-shirt with the skin of a soccer ball. The video on Tik Tok went viral and the young girl began to lean towards the sport most loved by Americans but which they usually go to “in the same clothes every weekend”, as she criticized. You started making trousers, you also designed skirts, t-shirts and tops she shaped herself in every game.

But Kristin’s dream finally exploded thanks to Taylor Swift, two weeks ago and when Kansas thermometers recorded a historic temperature of 33 degrees below zero. The Chiefs beat the Miami Dolphins in the Wild Card duel, their first step in a playoff that saw them overwhelming. They then beat the Buffalo Bills and Baltimore Ravens, at home, to reach their fourth Super Bowl game in five years.

But on that sub-zero night in Kansas, the ticket was given to Taylor, who arrived at Arrowhead Stadium wearing a red sample with the writing 87 Kelce, and his images went around the world. By your side, Brittany Mahomesthe wife of Patrick Mahomesthe Chiefs quarterback, had the same with the number 15 of her husband.

The trend has reached the entire league. The next day, the gymnastics star Simone Bilesmarried with Jonathan Owensdeep inside the Green Bayhe went to watch the Packers game wearing a shirt designed with the defender’s green 34 jersey.

But the furor for Kristin’s creations has reached all genres: another video shows the actor from the saga Dusk, Taylor Lautnerwearing a jacket Detroit Lions with 97 Aidan Hutchinson.

The boom is best explained by a data recorded on social media: the young designer went from 60 thousand followers to 850 thousand on Instagram, a growth of over 1,500 percent according to what was recorded by the Relo Census platform.

This Tuesday, while everyone in the United States was talking about the Super Bowl which will be held in a few days, Kristin received the news she most expected: the NFL has authorized her to use its official symbols, characters and logos in her designs.

In this way, the figure of Taylor Swiftwith 279 million followers on Instagram and the imminence of the Super Bowl, historically the most watched event on TV throughout the year, offers Kristin an unprecedented opportunity when it comes to sports marketing.

“Her designs will be available to the public,” said her husband Kyle, who still doesn’t know whether his wife will partner with a clothing brand or work alone with the goal of bringing a little glamor to the NFL. Meanwhile, the couple is thinking about the Super Bowl on February 11th.

That night in Las Vegas will be special for the young designer: she will encourage her husband in his search for the first ring of his career and after midnight she will turn 30.