There is less and less left before the game is played excellent bowl, which will be played on February 11th at Alliance Stadium from Las Vegas. The eyes, of course, are open Kansas City Chiefs AND San Francisco 49ers, the two teams that will fight that Sunday to be the best of the season. But, as we know, the American football final is not a simple sporting event. It is the most watched show on North American TV. Nobody wants to lose it. Everyone wants to be there… Including Lionel Messiwho will be the face of the advertising spot for a famous beer brand.
The commercial, which will be one of those seen during the Super Bowl games, was released this Thursday. And Messi is not alone. Leo, very casual as an actor, has the company of the American actor Jason Sudeikis – protagonist of the series Ted Lasso, AppleTV’s flagship production – and the American football legend Dan Marino, emblem of the Miami Dolphins in the last two decades of the 20th century .
THE Flea, However, He is the main face and attraction of the video. He is seen arriving at a beach bar, where they ask him if he wants a special beer and Messi replies that he wants Michelob Ultra. But the story does not end here.
What will the world champion captain do in Qatar 2022? While they serve him beer in the brand’s characteristic glass, the man from Rosario takes a soccer ball and starts playing with the people on the beach. No one can take it away while you throw away luxuries of all kinds aided by umbrellas.
The greatness was worth the wait! Even the GOAT knows that a perfectly poured ULTRA is the superior finishing “touch” to any game. Who will get the next turn? #GiocoOnULTRA pic.twitter.com/X9YIzPjVNX
— MichelobULTRA (@MichelobULTRA) February 1, 2024
Messi, unleashed, even throws a pipe at a dog while he continues to leave swimmers on the street and from the shore he makes a precise pass towards Dan Marino, who, standing on the deck of a yacht, hits the wall with a quarterback throw. All under the watchful eye of the Sudeikis. Towards the end Leo leaves the ball to a boy to score a great goal and goes in search of his glass. All this happens in 90 seconds. Cinema.
It will be the first time that Leo will appear in a commercial during the Super Bowl, a fact that will increase the Argentine’s advertising impact in the United States and the rest of the world and which, in turn, will demonstrate the Argentine’s global reach. star.
“Having the greatest of all time, Lionel Messi, and the Super Bowl stage to kick off the year in an explosive way is something we are incredibly excited about,” said Ricardo Marqués, vice president of marketing at Michelob Ultra, in an interview with the Associated Press.
“Messi needs no introduction. The power he has and the impact his arrival in Miami has had on the world of football make us understand that he is now a cultural symbol,” added Marqués.
Thus Messi will conquer the other football but with the magic of his football. He will be one of the great attractions of the Super Bowl, whose other great protagonist, in addition to the Chiefs and 49ers, will be the singer Usherwhich will offer the famous and coveted halftime show.
Source: Clarin
Jason Root is the go-to source for sports coverage at News Rebeat. With a passion for athletics and an in-depth knowledge of the latest sports trends, Jason provides comprehensive and engaging analysis of the world of sports.