Luis Suárez, Ángel Correa and Rodrigo De Paul and the Aleti shirt with the current sponsor, who pays him less than half what he would receive from the new sponsor. Photo: AP
If anything is clear, it is the present of Atlético de Madrid is not the best. Diego Simeone’s team is fourth in the Spanish LaLiga and its presence in the next edition of the Champions League could be compromised if it does not straighten the course at the end of the season with just four games left.
The hand, in addition, is bent: he has barely won one of the last six promises. Here we must add the early eliminations at the hands of Manchester City in the Champions League and against Real Sociedad, in the Copa del Rey. However, for this time, the club added good news: negotiated with the WhaleFin company and will have a new sponsor from next season.
WhaleFin is a platform dedicated to digital asset trading, a trend that has become very important in recent years, and has a lot to do with the world of sports. WhaleFin, which is owned by Amber Group-an investment group based in Hong Kong-, would be said to be present in the Atlético shirt in exchange for a millionaire figure.
Atlético de Madrid, with a goal set in LaLiga, of which Real Madrid are already champions. (REUTERS/Vincent West)
According to Spanish media outlet 2Playbook, the contract will link Atlético de Madrid to WhaleFin for five seasons, in exchange for approximately € 210 millioncorresponding to € 42 million for each season. From this agreement, the mattress display the company logo on his chest, a green and blue whale.
To provide a bit of context to this unfulfilled deal, Atlético de Madrid has received less than half of what it would receive each season with its previous sponsor.
British financial company Plus500 contributes approximately 17 million per season to Atléticoso the deal with WhaleFin represents a significant change in revenue.
After 7 seasons, Atlético changed its main sponsor. (EFE / Juan Carlos Hidalgo)
An agreement that will come at the right time
Although those led by Cholo Simeone are not going through their best semester, fact that Atlético de Madrid is experiencing one of its most beautiful moments from the institutional. When he closed his last deal with a major sponsor, in 2015, Atlético barely received 12 million euros per season, a figure that now seems very far -fetched.
Since then, the club from the Spanish capital has grown rapidly, and just a few days ago, it announced a record number of members through its social networks. The club has exceeded the numbers achieved in 2020, and currently has 130,723 membersbetween subscribers and non -subscribers.
This agreement could also change Atlético’s plans regarding the next transfer market where Simeone aims to add Lautaro Martínez. From Inter, they will look for between 70 and 80 million euros to eliminate their scorer, and thanks to the investment of the trading platform, Atlético can fulfill the whim of the Argentine coach.
The Rojiblanco club is growing stronger and stronger in Europe. (Reuters/Lee Smith)
WhaleFin is making a strong step in Europe
According to what can be known, the agreement between Atlético de Madrid and WhaleFin will go beyond a simple sponsorship, as both brands will form a partnership. Atlético was the first European giant to bet heavily on cryptocurrenciesand so WhaleFin will also develop activities and interaction with fans.
The trading platform -focused on operations using bitcoins, tokens and cryptocurrencies-, is valued at 3 billion, and has more than a thousand clients, including governments and companies from around the world. As for the money invested in the platform, it’s worth it $ 500 million.
The WhaleFin platform is strictly dedicated to Atlético de Madrid.
Through this platform, clients can invest their digital assets with the goal of generating long -term income, and although this company already has a name on the Asian continent, based on this agreement with Atlético de Madrid, he will seek to gain prominence in the Westand more exactly in Europe.
Source: Clarin
