With a video narrated by Julián Álvarez, the Premier League arrives in Latin America

“We went to the Premier League and changed the game”thus begins the English championship commercial with the voice of Julian Alvarez, the Argentine who shines in Manchester City and a reference for Latin American football.

This sport is part of a strategy to get closer to the Spanish-speaking public, especially in view of the Copa América 2024 and the next World Cup which will be held in the United States, Mexico and Canada in 2026.

The communication plan was created by the Amplifica agency and will be launched starting this month together with other content in Spanish on platforms such as Instagram and TikTok, under the user @LaPremierLeague. The strategy of developing content in Spanish is part of a paradigm shift in the Premier League’s communication approach.

In the 60-second advert, we see several South American players who made their appearance in English football as City’s idols Kun Sergio Agüerothe Ecuadorian Antonio Valenza with the 25 of Manchester United, the Mexican Chicharito Hernandez during his stay in London and Uruguay Diego Forlan another great figure at Old Trafford.

As Álvarez points out in his story “It’s the most beautiful competition in the world” which attracts the attention of South American football fans for the quality of the game and for the 62 players who are part of 17 of the 20 competing clubs.

Until now, the league’s channels only had English content and represented Asian markets. From March 2024, “The prime minister” begins its official landing in Latin America through its social media strategy, with original content in Spanish on Instagram and TikTok, such as @LaPremierLeague.

The launch of these spaces on social networks, managed by the Amplifica agency, will be the first step in a series of special actions and activations that the Premier League has planned for the various markets in the region over the next few seasons.