From the hand of Ruben Dario Insuaa new great illusion is rekindled Saint Lawrence with the debut in Copa Libertadores, a competition he won in 2014 and which five years ago had not reached the group stage. And first for the special gala on Wednesday Palmeiras In the New Gasometer, the Cyclone had a surprise in store: will debut a new starter jersey model after more than three years.
The American company Nike, which is in the last year of its contract with the Boedo company, has delivered the brand new blue and red jacket that San Lorenzo will use from now on. The most significant detail is the return of the institution’s original coat of arms on the chest, which will replace the circular “CASLA” logo.
“San Lorenzo goes”, is the slogan that supports the advertising campaign that will be launched this Thursday on social networks and which was supervised by Luis Britos, director of marketing and commercialization of the club. This is the phrase used by Gallego Insua and the players during last season, in which the team managed to enter the Libertadores once again.
The campaign features members of the first team, such as captain Adam Bareiro and Nahuel Barrios, members of the women’s team, influencers, fans and club staff such as cooks, laundresses and cancheros.
This shirt can be purchased starting this Thursday at noon in the Nike online stores, in the Unicenter, Alto Avellaneda and Abasto shopping centers, in Buenos Aires. It will then reach sportswear stores and the official Ciclón store. Its value will be around 75 thousand pesos.
The alternative or replacement will have a white base and feature an exotic design with red and blue details. He will be used for the first time in the duel against Independent del Valle, Ecuadornext Wednesday.
But that’s not all because it is expected that between the end of June and the beginning of July a third kit will be announced whose shirt would be blue with red details.
Tomorrow is drinks night. And opening night.
And they are the best fans in the country.
See you at Bidegain ???? pic.twitter.com/V4sAPCvv8b
— San Lorenzo (@SanLorenzo) April 3, 2024
In turn, it is expected that another shirt will be launched later, a fourth model, which will be a limited edition of approximately 2,500 units intended for sale to the public and which the professional team will only use in one match (to be defined).
Source: Clarin
Jason Root is the go-to source for sports coverage at News Rebeat. With a passion for athletics and an in-depth knowledge of the latest sports trends, Jason provides comprehensive and engaging analysis of the world of sports.