CF Montreal announced its new logo on Friday, which is embroidered on its jersey starting with the 2023 season.
This blue and black logo, in the middle of which we will see a fleur-de-lys and a reference to the year 1993 when Impact was born, will replace the current logo in the shape of a snowflake, which caused a lot of talk when it was released. it was in January 2021, when the Montreal club’s changing identity was announced.
Owner Joey Saputo and President Gabriel Gervais expect a positive reaction. They said they consulted with employees, supporters and partners to develop this new logo.
In 2021, many supporters did not hesitate to criticize the logo and the new Bleu-blanc-noir name, arguing that the organization had turned its back on the club’s history. Their group even stopped attending the matches.
One thing is certain: our new identity has caused more frustration than positive. Over the past few months, fans, employees and partners have shown interest in reconnecting with elements of the club’s history. confession of club owner.
When he sat down in March, Gabriel Gervais mentioned that he wanted a reconnect with supporters.
Regarding the name of CF Montreal, Joey Saputo confirmed that it will remain here. However, many references have been made to Impact. During the unveiling of the organization’s priorities in a Power Point presentation, we even saw the word Impact come out quietly, in a subtle acrostic.
Impact can remain as a nickname. I don’t care if people call us Impact. The name change is part of a larger strategy to be more global. Locally, we are known as the Impact, but more broadly, we are CF Montrealend of Saputo.
Source: Radio-Canada
