Cholo Simeone’s Atlético Madrid has a new sponsor

The Atletico Madrid and Amber Group, the leading global digital asset management platform, have announced an agreement whereby Amber Group becomes the club’s primary sponsor for the next five seasons. From the 22/23 academic year, Amber Group has also become the club’s Official Wealth and Digital Lifestyle Partner, in line with the company’s goal of responsibly democratizing access to innovative financial tools thanks to the global reach of football.

WhaleFin thus positions itself as a gateway to digital asset management for Atlético de Madrid fans. As a result of the agreement, Amber Group will have the exclusive rights to create “Atletiverse”, a virtual island within Openverse, the company’s 3.0 platform for creators, brands and companies. In this new space, fans will be able to experience unique experiences that will allow them to interact with fans from all over the world, as well as discover the usefulness of digital assets in both the virtual and the real world.

In addition, the Atlético de Madrid Foundation will work with the Amber Group to launch sustainability and corporate social responsibility initiatives. All in line with the Amber Group’s founding goal of being a platform in which everyone can invest to achieve a sustainable future together. In addition, WhaleFin will support the Fundación del equipo Colchonero in implementing local campaigns for education in sustainability and conservation, among other things.

Miguel Ángel Gil, CEO of Atlético de Madrid, commented: “Today is an important day for Atlético de Madrid’s future, as we join forces with a leading global company in the digital sector. This association is in line with the our desire to evolve digitally, thus being able to offer ever better services and experiences to our fans. Amber Group is the perfect partner to achieve this goal. For this I want to thank its CEO, Michael Wu, for his trust and commitment to of our club “. .

Michael Wu, CEO of Amber Group, said: “The signing of this contract is very important to Amber Group. We are proud to partner with Atletico Madrid, one of the leading football clubs in Spain and Europe. This agreement celebrates values. as as teamwork and community building, shared by both entities, and which are relevant in both sports and finance.We continue to work to achieve a more connected and inclusive global economy that promotes fair opportunities for all . democratize financial innovation and create opportunities for everyone to easily start their journey into the world of digital resources “.

About Amber Group Amber Group is a leading global digital asset company with offices in Asia, Europe and the Americas. The company offers a full range of services in relation to digital assets, ranging from investment to financing and trading. Amber Group is supported by major investors such as Sequoia, Temasek, Paradigm, Tiger Global, Dragonfly, Pantera, Coinbase Ventures and Blockchain.com.

WhaleFin, Amber Group’s flagship digital assets platform, provides users with the right tools to create wealth in an increasingly digital age.Built on Amber Group’s vast experience in consumer and institutional markets, WhaleFin is an all-in platform -one that has become the privileged gateway to the world of digital assets, both for more experienced customers and for those who are taking their first steps.