The River has stopped flying and is now doubling its bet: they have presented the new jersey sponsor

River presented its new main sponsor at Monumental on the chest of the shirt. From 1 August Coderit will replace a leading multinational in the private gaming sector in Europe and Latin America Turkish airlinesFor this contract, which will run until August 2025, River will receive more than $ 10 milliongiven that for each of the three years the reference company in the game will pay 3.5 million dollars plus VAT.

In the event, held in the SUM of the internal quinchos of the Monumentale, the president of River, Jorge Brito, was accompanied by Carlos Sbanza and Alberto Telias, representatives of Codere.

“Codere is a sponsor we already know and with whom we have made a very important journey. It is a source of pride that such a prestigious international brand continues to trust River and that it chooses to extend the agreement and become our main sponsor. very happy with this new opportunity that has arisen, so that River and Codere can strengthen each other “Brito said.

For his part, Sbanza, head of Codere’s Sponsorships, said: “We are very proud to wear it on the front of the River jersey and we are convinced that in this new phase we will continue to promote our brand together, as well as provide the Argentine public with the best omnichannel entertainment. At Codere we are convinced that it will be a fruitful bet and that we made a winning bet by joining our paths “.

Meanwhile, Codere Online Chief Marketing Officer Telias said: “Our growth project in Latin America is gradually consolidating and strengthening our relationship with River by becoming the main sponsor is a great step to continue building the Codere brand in the country”.

In addition, with this change, River’s first vice president, Matías Patanian looked relieved and happy. It is that the leader, given his Armenian origin, had expressed his discontent at the time with the decision that Turkish Airlines is on the chest of River’s shirt, while accepting what the Board of Directors, of which he was not a part in 2019 , he had solved, as no other company had appeared. This Thursday, after the presentation, with a smile, Patanian took a picture with the shirt with the new sponsor and expressed his joy at the arrival of a new sponsor.

What is Codere?

Codere is a leading international gaming operator, with a presence in seven countries in Europe – Spain and Italy – and Latin America – Argentina, Mexico, Panama, Colombia and Uruguay -, operating gaming machines, bingo and omnichannel sports betting. , both through the online channel and through points of sale that include arcades, arcades, 9,200 bars, betting rooms and racecourses.

For its part, Codere Online was launched in 2014 as part of the renowned gaming operator Grupo Codere. Codere Online offers online sports betting and casino games through its website and state-of-the-art mobile app. Codere currently operates in its main markets in Spain, Italy, Mexico, Colombia, Panama and soon in the city of Buenos Aires (Argentina). Codere Online’s online business is complemented by Grupo Codere’s physical presence in Latin America, setting the stage for the region’s leading omnichannel casino and gaming presence.

Codere started its activity in Argentina in the early 1990s and is currently the largest casino operator in the Buenos Aires Province, with a total of thirteen rooms, in which it operates over 6,800 casino machines (slots). as well as traditional bingo and gastronomy. The group hopes to begin its online operations in the country as soon as it is cleared by the city of Buenos Aires and / or one of the other provinces.

The company shows its commitment to Latin America by developing its entertainment business in Argentina, Uruguay, Mexico, Colombia and Panama. This commitment is manifested in the local sports sponsorships with the main football clubs, in addition to the one that Codere has had with Real Madrid CF since 2016. In Argentina he was a sponsor of Banfield and Lanús, and now it will be that of River. The company also promotes major sporting events with specific campaigns, such as those recently developed for the European Championship and America’s Cup.