Luis Suárez, in October last year, on one of his last visits to the Nacional stadium. Photo: EFE / National Football Club.
Not even the most optimistic of fans of Montevideo National imagined two and a half months ago, when Atletico Madrid confirmed the non-renewal of the contract Luis Suarezthat the Pistolero would end up returning to South American football to play for the Bag, the club that saw him born.
However, after the same player declared that he was one step away from playing for River Plate, if the Millionaire overcame the Libertadores series with Vélez, the illusion of the Uruguayan fans has ignited, which has generated a campaign in networks of worldwide reach. hashtag #SuarezANacional.
And they managed to convince him. “They touched our hearts”commented the striker announcing the signing of a pre-agreement which entered into force the following day.
While preparing to play the final of the Intermediate Tournament of the Uruguayan Championship, which ended with the 1-0 victory against Liverpool, of the tricolor club They have already started thinking about strategies to be able to deal with hiring a world star like Suárez is undoubtedly.
The Uruguayan striker converted 440 goals in 695 games in 16 years in European football, Scorer in the Netherlands, England and Spain, he won two Golden Boots and won 17 titles, including the European Champions League hat-trick, the European Super Cup and the Club World Cup with Barcelona. In this context, a question arises almost immediately: How are they going to pay a figure of this caliber?
The movement of Nacional fans when Luis Suárez was discussing between returning to Uruguay or going to the MLS. Photo: Pablo PORCIUNCULA / AFP.
The Suarez phenomenon
The “Suarez phenomenon”as they call it in Uruguay, it has already begun to bring economic income to the club without the management having to lift a finger. More than 1,200 people have applied for their position and over 7,500 have applied to the venue to become members. Furthermore, it emerged that new sponsorship deals will appear soon, beyond the fact that the names have not been disclosed.
This is not all. Revenue from Marketing and Advertising will multiply, starting this same Sunday, when the Official presentation. It will air between 3pm and 4pm. in Gran Central Parkaccording to the newspaper El País of Uruguay.
Suárez’s arrival has brought a host of new partners to Nacional. AFP / Pablo Porciuncula.
Selling the shirts will be another important point to consider. There will be specific points, exclusive to the club, so that fans can come and buy their jersey. They report it They will be priced higher than conventional jackets.
On the other hand, there is a sporting goal that can bring steady and cold money. This is the Copa Sudamericana, the big bet of the Stock Exchange for the rest of the year, to relaunch an international title after decades of drought for an institution that was a world reference in the 70s and 80s. The team directed by Pablo Repetto is to the quarter-finals, where he will have to face Goianense.
On the other hand, under the motto “you have to pay the Gunslinger”, which is repeated for the corridors of the office located in Avenida 8 de octubre, he is expected to load members in local matches for the Uruguayan league.
Likewise, Suárez’s arrival will alter the club’s institutional life in every respect. Wilson Miraballes, head of the Security Commission said: “The Nacional is responsible for everything. We are planning to strengthen security, concentrations, practices, everything. He is a world megastar, obviously revolutionizing the entire club ”.
He will try to provide all possible comforts to the returning idol, as well as to his family, which is why the dynamics of training, concentration, access to the press, management of social networks, among many others, will be changed. , Why “Suarezmania” It’s starting.