Apple, about to betray a fundamental precept of Steve Jobs on MacBooks

Manzana study the incorporation of a touch screen on some models of your laptop macbooksomething that breaks completely with the design line created by Steve Jobs and his right-hand man and design manager of the company for many years, Jonathan Ive.

According to the data revealed by Mark Gurman, the well-known journalist of Bloomberg specialized in anticipating technological decisions, the the development of Mac models with touch screens will soon be a reality.

If confirmed, the Bloomberg leak would amount to just under a treason of memory of Steve Jobswho he always refused to imagine touchscreen Macs. The Apple founder believed that tactile experience had no place in his line of computers. For this mode of use he created the iPad tablet.

What Jobs brought up years ago had Tim Cook approve some time later. The current CEO of the company said in 2012 that combine the experience of a tablet with that of a laptop it was like “combining a toaster oven with an ice cream maker”.

It seems that the passing of the years and the evolution of market trends have made Cook change his mind. Apple’s future depends on the evolution of its products and designs and the CEO is likely to believe that the time has come to give a turn to the development of your devices.

According to information from Bloomberg, a team of engineers at the company is focused on developing touchscreen Macs. However, although everything indicates that Gurman will once again be right with his predictions, the Apple company has not yet confirmed anything in this regard.

For now, Apple may try its luck integrating a touch screen into its laptops to further boost Mac sales as of late, generating more revenue than iPad sales.

It’s also likely that the tech company is looking for a way to do this maintain the popularity of their popular computers and redesigning its functions could be fundamental.

Apple has already decided that macOS will gradually incorporate features from mobile operating systems, such as those popularized by the iPhone and what happened with the MacBook Pro.

According to Gurman’s theories, the current model would keep the design of the Mac that we already know, the only difference being the incorporation of a touch screen and a stand.

Apple shares in free fall

The year for the Cupertino-based tech giant started off far from what was expected. The company that makes the Mac and iPhone saw its shares fall 3.74%, which left the company, for the first time since August 2020, with a market valuation of less than US$2 trillion.

The company even hit $3 trillion a year ago, which means this in 12 months it has lost a third of its value.

The losses are not only due to the general stock market crashes due to the economic slowdown and higher interest rates – 2022 was the worst year for Wall Street since the 2008 financial crisis – but Apple has also suffered in recent months of delays at its cell phone factories in China due to coronavirus rebounds in that country, leading banks and market analysts to trim their sales prospects.

The trade newspaper Nikkei Asia reported that the company has asked many of its suppliers about reduce component orders for AirPods, Apple Watch and MacBook, due to lower demand.

This led to the losses recorded, to which was added a downward revision of its shares by the bank BNP Paribas.

“Apple has always been seen as a safe stock and when people generally throw in the towel, that’s when they sell Apple,” Matt Maley, a market strategist at Miller Tabak, told Bloomberg.

However, other analysts put a damper on the slump, noting that factories in China are already operating at 90% capacity and that much of the lost sales will be recovered in the second quarter of this year.

Up until last December – the month in which its price fell 12% – Apple’s stock used to outperform the rest of the tech companies in the face of the big dividends it paid out, and the belief that its consumers’ loyalty to its products would protect it from a downturn in the economy.

Apple was the only company left in the world worth more than $2 trillion. Microsoft also reached that level, but fell below that level last year.

With information from La Vanguardia.

SL