Netflix has revealed its final decision: how to prevent password sharing

Although many times it has announced it and even decided to go back, Netflix has now decided to go against shared password accounts with all its might. As the simple and effective system that the streaming platform will use to determine whether or not a user belongs to the family group.

The company has estimated that more than 100 million users all over the world use the service through the shared login credentials. He hopes that by ending the account swap, he will bring a fresh injection of revenue to the company.

This is, in essence, the only way that the king of streaming, according to his own version, can do significant additions among its subscribers in North Americawhere the service currently holds its largest market share.

To address this dilemma, Netflix has updated the Account Sharing Policy in the Help Center to describe what’s allowed and under what circumstances. the procedure is invalidated.

The first clarification is that the accounts are to be shared and used on different devices, as long as they are within the home. Even contemplate taking vacations or watching content on your way home from work.

Netflix: How they will prevent password sharing

The verification method is very simple: Netflix it will start blocking at least the devices that don’t connect once every 31 days to the WiFi network associated with the main account.

When asked “who can use a Netflix account,” the answer is that it can be shared with anyone who lives with the account holder and who watches a title at least once every 31 days.

Netflix also recognizes that if you are away from your primary location for an extended period of time, such as in another city or state, your device may be locked. To confirm this, will examine the IP addressesthough it doesn’t provide details on how often it will check.

New measures in progress

Travelers who want to use the service on a hotel TV or company laptop can request a temporary service code upon login. This will allow them to access your account for seven consecutive days.

Also new is a profile transfer function, which will allow you to migrate program recommendations, playback history to your account if you decide to create one. This will give those who share your password the opportunity to keep your profile if they register a new account in your name.

During last quarter’s results presentation, it said it plans to end password sharing by March, no later than April of this year. As part of his efforts to do so, she has enabled features such as the transfer of profiles between accounts and the ability for historical users to remove unrecognized devices.

While the ability for account holders to pay for the service for those who don’t live at home has been tested before, Netflix hasn’t waited for the feature to complete and devices will be locked down without first being offered the option to pay extra. account sharing charge.

SL