Facebook is still the most used social network in the world

Facebook established itself at the beginning of 2023 as the most used social network in the world, according to the latest Digital 2023 report by We are social. The list is led by the social network Meta, with 2.958 million users, followed by Whatsapp (2 billion users) e instagram (2 billion users).

complete the list Messenger, with 931 million users, all in the top 7 of this ranking. In the case of Instagram, the rise is notable and proves to be the one with the greatest prominence in terms of growth: the app has 522 million more users (+35.3%).

On the other hand, the largest video social network in the world, Youtubeit suffered a slight loss of users (-1.87%), going from 2,562 million to 2,514 million, but despite this it continues to hold the second position.

TikTok, on the other hand, has grown in users, but in a more limited way, having 5.1% more users than in 2022.

Twitter is one of the most affected, after the changes introduced by Elon Musk. However, the numbers say the opposite: it is recovering from the years of stagnation it experienced until 2022 (when it returned to growth in users, precisely by 23%) and this 2023 records an increase of 27.5% which leads it to reach 556 million users.

whatsapp favourites

WhatsApp is preferred by 15.8% worldwide, followed by Instagram (14.3%) and Facebook (14.2%). WeChat, the “WhatsApp of China”, appears in fourth place with 12.2%, while this year TikTok surpasses Douyin (its exclusive version for the Chinese market) in preferences with 6.1% compared to 5.7 %

Divided by age, Instagram is the app preferred by women between 16 and 24 years old (23.1%), as well as those between 25 and 34 years old (17.6%). For their part, women between 35 and 44 years old (15.4%) and those between 55 and 64 years old (20.3%) prefer WhatsApp, while those between 45 and 54 years old (16.9%) prefer Facebook.

In the case of men, those between 16 and 24 years old (21.3%) prefer Instagram; Facebook, for its part, is the favorite of the male population between 25 and 34 years (15.7%). For the oldest, men aged 45-54 (18.5%) and those aged 55-64 (19.5%), WhatsApp is their top priority in terms of social networking. And this year WhatsApp and Facebook are tied as the favorite social network of men aged 35 to 44 (17.1%).

During 2021, the daily use time of social networks grew by 2% worldwide, reaching 2 hours and 31 minutes, adding another three minutes, as happened the previous year when the average of 2 hours and 25 minutes which was maintained in 2019 and 2020.

Goal, loss

The owner of Facebook, however, did not have a good balance sheet in early 2023. As announced this Wednesday, it reported a 41% drop in profits in fiscal 2022, to $23.2 billion.

Meta, which had previously warned of weak cumulative results, had annual revenue decline slightly, by 1%, to 116.609 million, but was weighed down by a significant increase in costs, 23%, up to 87.665 million.

The company announced 11,000 layoffs in November and a $4.610 million charge was recorded in the year, related to these “restructuring efforts,” which also include the cancellation of office and project leases.

While this is the first drop in its annual revenue, its share has skyrocketed as the result has exceeded expectations.

Shares of Meta jumped 18% in e-commerce after the stock market close on Wednesday as the market expected a sharper decline for the California-based group, which is facing competition from Tik Tok. and the slowdown in economic activity.