Nokia changes logo for the first time after 45 years: this is the new image

During the first generation of mobile phones, Nokia was the brand that sold the most equipment and introduced the most innovations. After his disappearance, he returned to the ring and after 45 years from using the same logo, it now introduces a change in its design.

The official image of the company had been retained intact since 1978. But now, the new logo consists of a total of five different ways between them that end up articulating the word Nokia.

In the mid-nineties, the Finnish brand has grown into an ambitious product. Between Motorola, Alcatel, Siemens and Ericsson, everyone wanted to own a “square” Nokia.

The company slogan for many years has also been Connecting People. But the arrival of the iPhone and the rise of Samsung condemned it to shadow prison for several decades.

Nokia has decided to take advantage of the MWC 2023 stage to showcase its new logo. It’s important because we’re talking about an iconic company in the telecommunications world.

The company has indicated that, with its new image, it seeks to be associated with its own digitization companies for companies and their capacity for innovationmore than cell phones.

It also points out that its new logo seeks to reflect an “energetic, dynamic and modern Nokia, demonstrating its values ​​and purpose.”

In turn, they define this new logo as a symbol of collaboration, something the company considers essential to achieve its goals.

In this resurgence of the brand, the face of Nokia is being reworked. Blue remains Nokia’s corporate color, but in a brighter, brighter, distinctly digital hue.

Nokia – a complete update

The company also unveiled an update to its market share strategy that includes capturing new opportunities beyond mobile to monetize intellectual property of the company and continue to invest in development and innovation.

After taking over management of the Finnish company in 2020, Pekka Lundmark established a three-phase strategy: recovery, acceleration and scale. With the recovery phase complete, he said the second is starting.

Licensing its phones Although Nokia continues to aim to grow its service provider business, in which it sells equipment to telecommunications companies.

The Nokia-branded phones that exist today are not manufactured by the Finnish company, but by another company called HMD.

The transition to Android as an operating system has undoubtedly been one of the keys to its rebirth. And while it has never made it to the top 5 sellers, it has built equipment that strikes a good balance between price and quality.

“There used to be the brand with smartphones, but today we’re an enterprise technology company. We had very good 21% growth last year in the business, which currently accounts for about 8% of our sales, (or) 2 billion euros ($2.11 billion) approximately.”