Mark Zuckerberg, CEO of Meta, e Chris CoxProduct Managers, they are dedicating most of their time in the company to artificial intelligence developments.

“We just created a new team a couple of months ago – the Generative AI team,” Andrew Bosworth told Nikkei Asia in an interview published on Wednesday. “They’re very busy, in fact it’s probably the area where he’s spent the most time, just like Mark Zuckerberg and Chris Cox.”

Meta has been working in recent months on the development of artificial intelligence, under its large linguistic model, Calls.

The company says the model is intended to promote research in what it has called a “rapidly evolving core industry“, alluding to the success of OpenAI’s viral ChatGPT and other generative AI products.

Indeed, Bosworth explained to Nikkei Asia that Meta has been investing in artificial intelligence for more than a decade. According to him, the company’s artificial intelligence could be used in advertising to save not only money, but also time.

The technology could be used to tell advertisers which tools to use when creating images for different audiences.

During the interview, Bosworth also mentioned the backlash against the development of advanced AI technology. He called the requests expressed in an open letter to suspend the development of this technology “unrealistic”.

“I think it is very important to invest in responsible developmentand we always do,” he said. “However, it’s very difficult to stop progress and make the right decisions about the changes you would make.”

Investigate Meta

The Italian Antitrust has opened an investigation against Meta, a giant created by Mark Zuckerberg, on the possibility of a “economic dependency” in negotiating the copyright of songs played on their platforms.

The investigation has been opened against Meta Platform, Meta Platforms Ireland, Meta Platforms Technologies UK Limited and Facebook Italy, due to the negotiations that the platform maintains with the Italian Society of Authors and Publishers (SIAE), a body that protects copyright in Italy.

According to the agency, Zuckerberg’s company may have improperly interrupted the negotiations for the stipulation of the license to use the musical rights on its platforms, abusing the economic dependence of the SIAE.

The Competition and Market Guarantor Authority, chaired by Roberto Rustichelli, believes that Meta could have improperly interrupted the negotiations for the renewal of the contract, also removing the musical content protected by SIAE from its social and non-social platforms.

The research hypothesis is that Meta may have abused the contractual imbalance it benefits from by asking SIAE to accept an inadequate economic offer, without however providing adequate information to assess its actual consistency.

Following the breakdown of the negotiations, Meta removed the SIAE protected music content from the social platforms so that they were no longer available to users.

The Italian authority believes that the alleged abuse of economic dependence could have a significant impact on the protection of competition in the markets and cause damage serious for consumers.

According to a note, such behavior could not only significantly affect SIAE’s competitive ability in the markets in question, but also prevent that the authors they represent, a significant part of the assets in Italy reaches the ever-widening category of users who use the platforms.

Meta’s behavior may also have repercussions on authors represented by other companies (collective management societies) and who are co-authors of the rights together with the authors protected by the SIAE.

Furthermore, the obstacle to access to musical content on the Meta platforms can also have negative effects on the remuneration of the rights attributed to the producers of musical works and on all other legal positions. protected by copyright law.

Such abusive practices could also significantly limit the choice of consumers who would be deprived of the possibility of enjoying works protected by the SIAE, an important component of the musical offer. Italian and international.