The social redes, in crisis: why ever more young people are abandoning them

Los millennials they began to understand that the social elites who once frequented and also helped to consolidate, became converted into circuits of consumption, refuges of hatred and frivolity. In search of a space where you can brainstorm ideas, keep in touch with friends and share your stories, they begin to exile themselves of these crystal murals.

A study by the research company GlobalWebIndex (GWI) revealed that millennials (born between 1981 and 1993) and a part of the Gen Z (1994-2010), for the first time, they are giving the push to these social platforms.

The signature, which included in cases a million users between 16 and 64 years old in 47 countries, indicates that millennials have adopted these guidelines to connect with their peers, but also to educate influential people, inform themselves and participate. A practice that is currently marginal.

Human relationships were reemplazadas por Performance metrics as influencer marketing, el engagement, conversion rates and ROI. En la dictadura of the algorithmlo que it’s not viral, it’s not useful.

The first digital users

For the inhabitants of the first generation of social networks, the impression that this second foundation produces is a mixture of indifference, nostalgia and frustration. The feeling that many people feel is the end of the party.

The millennials, as indicated in an editorial by Wired, they grew up in the shadow of Blogger, Tumblr, Twitter and Facebook. Allí they established their communities, imputed creativity and respect as normal. These sites have been given a clue in the configuration of their social and professional trajectories.

Those first reds, which today seem like a utopia, have ceased to exist. The social component was replaced by entertainment channels where domestic skin or fatal accidents are presented as an occurrence. They are victims of cultural deterioration driven by Meta (Instagram), ByteDance (TikTok) and X (Twitter).

Faced with this new emphasis on reality, Twitter has lost its place and Instagram is full of influencers who ponder facial treatments and give advice on nutrition. TikTok, which seems like an alternative to YouTube, is often found in a sales book, where the market all has the same color.

While those users who keep their coverage on Facebook are aware that it is still an alternative to the previous platforms. Together with YouTube, it is one of the few social networks where they are preserved original codes.

“On Instagram I see all my friends, but in the feed, my publications never appear to me. At least on Facebook the priority is being in contact and I can see what happens to people who have a lot of things that I don’t see but I look at them nice”, says Sebastián Danna, 35 years old, retailer.

The road of fortune

As it was a step of opportunity, these digital refuges were filled with commercial etiquettes, based on data supervised by artificial intelligence. So, we started to prioritize the benefits above user experience and the genuine connection was neutralized.

Among the new adjustments, the great objective of the developers of these structures is not to offer a good service until maintaining the advertising path in motion, earning money through subscriptions, purchases or products based on the consumer’s behavior.

To maintain appearances, make superficial changes in your plants, something that they promote as a leap towards a future that never ends. Todo para poder keep your attention very high. After all, similar applications are disputed.

This new social economy is based in the world talent of the influencers. These serial “recomenders” are celebrated for their empathy and healthy image. But also, because of its number of followers, you want them to be a speaker of a broad spectrum.

In many countries they are discussed above faulty ethics. If you are not transparent, you will receive compensation for your full advice. The long line that separates honest opinion from the public is often filthy.

“At the beginning, because of the charisma and security with which they spoke to me, I confessed that what they showed me was true. Wait for me to tell you that it was a trip. If you clicked on the product you were examining, you will be taken to a page to purchase it. From the beginning, I will never go back to the flame of my sermons”, indicates Gladys Nella, teacher, 38 years old.

Bring new horizons

Millennials always clearly understood the risks they were supposed to share much personal information in social circles, both for the sake of security and reputation.

The first thing you learned was to be more selective with people you relate to and also, avoid the ostentation and superficiality that characterize many of the online activities.

Therefore, they began to communicate through it more private channelssuch as the electronic phone, the telephone or the message applications which, in most of the lists, are considered the red social network that includes all the lists.

The most popular social networks in Argentina in 2023, according to Statista, are WhatsApp (93%), YouTube (91%), Instagram (86%) and Facebook (85%). Also noteworthy is the growth of TikTok, which reached 16.22 million adult users, with an annual increase of 43.1%.

“I keep every few minutes of presence in the red. Even so, I visit Instagram and X a lot, I dedicate less time to it. I’ll stop worrying about what follows, I’ll start limiting my comments and people will read what I post. With my friends we chat about cases in the diary via WhatsApp, we send memes and so we have fun”, explains Germán Landoni, 34 years old, veterinarian.

An expansion that never happens

In the last year, according to data from the Hootsuite agency, social networks expanded by 3% until they reached 4,760 million of users, who represent 59.4% of the world population.

To play through the Hootsuite form, the rules are growing, above all, because the generational change will accelerate. New users take on this form of interaction edades every day as soon as possible. In some cases, before, including, leaving puberty.

Generation Z has spread to millennials in the role of impelling the new generations. Don’t conciben la vida sin conexión and they don’t feel nostalgic for the pioneering platforms that left them discovering a new world.

As a study by PetaPixel reports, I am very susceptible to engaño. If a red social network realizes unconvincing changes, they abandon it without any kind of regret and never go back to visit it again.

“Toxic questions created by declining public counts of likes, just as clickbait culture has made Gen Z desensitized with platforms such as Instagram and Facebook,” says the signature.

They deserted Facebook, enjoyed X, tried podcasts and took Instagram, but took no photos. They also came to Telegram and looked for how to be surprised on Linkedin. While they hope for a new platform, TikTok, Pinterest and Spotifythey are the most expensive chiches.