The January purchase of Wordle online word game allows New York Times to attract 10 million new users, the American daily announced on Wednesday as part of the publication of its quarterly earnings.
The New York Times Company (NYTC) news group also said the digital version of the newspaper saw a net increase of 387,000 subscribers in the first quarter, from a total of 9.1 million today.
However, the NYTC did not disclose what percentage of these new subscriptions represent Wordle followers.
Created by Welsh engineer Josh Wardle, the game involves discovering five letter words in just six trials. The platform only uploads one word per day.
According to New York Times, the game, which launched in October 2021, had only 90 players when it debuted. In January, more than 300,000 people played it, and the group said millions of people now play Wordle every day, purchased at a cost of seven numbers.
Acquisition is part of the diversification of New York Timeswhich already offers a game-specific subscription, featuring crossword puzzles, a service that recently passed over a million subscribers.
ang New York Times indicated in January that Wordle would remain free and ensured that its configuration would not be changed.
Source: Radio-Canada
