Ualá has joined with Isurus Gaming to form a regional alliance

valafintech with more than 4 million of ususers in Latin America, announced a new alliance with an Argentine esports team at its headquarters in Palermo on Tuesday. At his project that started in 2021, he will now continue with a regionally renowned organization: Isurus gamewho competes with his teams in League of Legends and Counter Strike: Global Offensive in Mexico, Brazil and the United States.

Thanks to this alliance, the company Pierpaolo Barbieri will accompany Isurus Gaming players as sponsors in the most important world competitions, such as the Latin American League of League of Legends, on the front of the shirt.

This new link between fintech and eSports originated in the midst of the Covid-19 pandemic when he decided to become the main sponsor of the New Pampathe team whose CEO is former tennis player and current Davis Cup team captain, Guillermo Coria.

In addition to being part of the apparel, the deal included renaming the organization to the name of New Pampas for use in all eSports competitions.

Isurus Gaming: an exponent of the Latin American esports scene

Founded in 2011 by Argentina Facundo CalabroIsurus is one of the leading esports organizations with the longest history in Latin America and together with Furious Gaming, “fathers” of the Argentine scene.

Known as “El Tiburón”, the team It has campus in Counter Strike and League of Legends. In turn, he is one of the few to have two high-performing formations in level 1 tournaments. He currently also competes in PUBG Mobile, Rainbow6, Chess and Poker.

In over ten years since its foundation, thanks to the triumphs in the panorama of the main regional gamers who compete in the most important championships and tournaments in the region and with the highest number of rankings at the most important tournaments in the world as well as in the world World Cup, MSI, ESL Pro League, DreamHack Masters Dallas, Blas Premieramong others.

Currently, Isurus has a structure consisting of more than 100 people between coaches, professional players, analysts, psychologists, kinesiologists, nutritionists, content creators and top-notch marketers.

“We are the most experienced Latin American esports organization, with players from different countries such as Brazil, Argentina, Mexico, Chile, Uruguay and Peru, among others. This is reflected in one of the largest fan groups in the region, with the majority of our audience in Argentina and Mexico, “Facundo Calabró said during the event that took place at the fintech headquarters.

Ualá in the player scene

The gaming industry in the region continues to grow: while according to data from the consulting firm Global Web Index, Mexico, Brazil and Colombia are the countries where there is a higher percentage of Internet users who play video games, Argentina l ‘Electronic Sports Association and Electromecánicos has a record of over 19 million players in the country.

From the beginning, Ualá has turned to e-sports to accompany a passion shared by much of its community: 1 out of 6 Ualá users identify themselves as a playerof which 50% are between 13 and 23 years old.

Additionally, 3 of the top 10 stores their users shop at are gaming-related products. In this sense, the Ualá card can be used from the age of 13, with a wide range of discounts in the main entertainment companies of the videogame landscape and the possibility of financing the purchase of video game consoles.

“The universe of eSports has always given us space to be closer to them and accompany the growth of a cultural phenomenon in full expansion. We bet on the development of the gaming industry which, like Ualá, collaborates in the construction of a more decentralized and inclusive world”, Underlined Martín Bellocq, Chief Marketing Officer of Ualá.