More than 1.5 billion people on YouTube watch YouTube Shorts videos every month. These figures position the Google platform at the same level as its great rival in this niche, TikTok.
Launched in trial in September 2020, then on a large scale in July 2021, YouTube Shorts are videos with a maximum duration of 60 seconds.
Determined to invest in this market segment, YouTube has notably released an envelope of 100 million US dollars (129 million Canadian dollars) distributed to the creators and creators of YouTube Shorts.
Higher salary
The platform also applied its advertising revenue distribution system to this format, which is more profitable than TikTok, which recently started selling space, while YouTube generated 8.6 billion US dollars (C $ 11.1 billion) in advertising revenue in 2021.
YouTube Shorts completes the offer on YouTube, by offering multiple platform formatsexplained Neal Mohan, the product manager, quoted in a press release published Wednesday.
TikTok, which claimed more than a billion users in September, has also implemented this technique by increasing the maximum length of videos that can be posted to its application, from one to three minutes in July 2021 , then at ten minutes in March.
Considered the market with the strongest growth, short videos are also attracting Meta, whose social network Instagram launched Reels in August 2020, allowing you to create and post 15 short films. only seconds.
The Snapchat social network limits the duration of videos on its platform to 60 seconds.
France Media Agency
Source: Radio-Canada
