One of the references and multiple champions of Argentine tennis, William Coria, is moving forward with its New Pampas esports organization. After its appearance in the midst of the Covid-19 pandemic and an alliance with vala which lasted only one season, Foxes announced as main sponsor Banco Macro and the Alfa Romeo car manufacturer.

Pampas was born in September 2020 and currently has a staff of 45 peoplebetween players, coaches, analysts, personal trainers, sports psychologists, nutritionists, chefs and yoga instructors.

Macro Pampas will participate in national and international tournaments and championships, among which disciplines such as video games stand out League of Legends, Valorant, Rainbow Six Siege and Free Fire.

Since its launch it has been present in more than 10 games, and in the near future will look to become part of the national circuit of Counter Strike Global Offensivethat animates the championships Unity League Flow and FiReLEAGUE Flow from Argentina.

“We are very enthusiastic about the merger between Pampa and Banco Macro, it is a very important milestone. both companies, we share the same goals and the same visionwhich are supported by the values ​​that govern the two companies, “said Guillermo Coria.

And he added: “For my part it is always accompanying the players, conveying the good and bad moments that I experienced as a professional tennis player. I’ll be more present when things don’t work out. We will also download a message to the families that the children must study, carry out their activities and that when they play they do it with the necessary time.

More and more companies rely on eSports

The main factor of cooperation that leads renowned companies, brands and athletes to invest more and more in this business comes from the exponential advancement of digital entertainment, especially eSports, during the isolation due to the Covid-19 pandemic.

According to Newzoo, the consulting firm for analyzing the global gaming market, it is estimated that global video games will be generated earnings of $ 203 billion in 2022. Without going any further, this business in Argentina raised 86 million dollars in 2020.

These figures are supported by the number of gamers who choose video games. It is estimated that 40% of the population, about 3.1 billion peopleplay and consume this type of digital entertainment when the world’s population barely exceeds 8,000 million.

In this context, Macro Bank He decided to bet on electronic sports for the first time together with the organization of Guillermo Coria. It also currently sponsors football and rugby teams across the country, as well as women’s and men’s hockey teams.

Regarding the future of the alliance, Brian Anthony, Manager of Commercial Banking at Banco Macro, acknowledged: “In a first phase we will be sponsors of Pampa, and in a second we will work on products for these new consumers“.

During this week, vala, the fintech with over 4 million users in Latin America, has agreed to link up with the Argentine group Isurus Gaming as the official sponsor of the team. Thanks to this alliance, the company seeks to strengthen its commitment to the culture of players in Latin America and to accompany players in the most important world competitions.