Netflix changes strategy due to the loss of users. Photo: AFP
The Netflix streaming platform reported this on Wednesday lost 970,000 subscribers in the second quarter of 2022, the period in which made a net profit of $ 1,441 million, the company revealed a few hours later announce a supplement which will apply for account sharing in Argentina.
The data better than the latest predictions of the company, which in its March accounts predicted the loss of up to 2 million users, but this stopped thanks to the release of the fourth season of the Stranger Things series. Previously, the platform had lost 200,000 customers worldwide for the first time in over a decade earlier this year.
During these 3 months, in which his stock plummeted and he fired over 300 employeesNetflix has managed to contain a hemorrhage augmented by the appearance of competitors like Disney and Apple in the streaming industry.
Such was the debacle that its results were eagerly awaited in the entertainment industry, and now they appear to have inflated their investors with optimism, as soon after the report was released, its shares have risen by more than 10% in electronic transactions following the closure of the New York trading floors.
Stranger Things 4 would have stopped the bleeding of Netflix users so far in 2022. Photo: Netflix.
While their forecasts say this it will recover the million users lost thanks to the growth of the next semesters, these are far from the 4 million he had added in the same period last year, admits that same letter.
If the prediction were true, Netflix would face the end of the year with the same number of active accounts as of early 2022.
Overall turnover, on the other hand, increased by 8.6%, since it is affected by the new interest rates and changes in the value of the dollar since, ignoring this situation, the company places the increase at 13%.
Netflix grows in Asia, but stagnates in Europe and Latin America
The Netflix series and movies platform has 220 million customers. Photo: REUTERS / Denis Balibuse.
By territory, the East and Pacific region is the one that gives the most satisfaction to the company based in Los Gatos (California, USA), which is already on par with Latin America by volume of business, adding one million more customers.
However, its two large markets, Europe and North America, concentrate subscriber losses, particularly pronounced in the United States and Canada.
Despite stagnation, Netflix boasts its industry leadership and current ability to influence global popular culture with formats like Stranger Things, which brought mentions on social networks and brought back tracks from Metallica and Kate, Bush only for appearing. about the series.
With 220 million customers, Netflix is the number one streaming platform in the world, even if it is difficult to make a comparison.
Amazon, for example, only recognizes that 200 million customers play videos on its e-commerce platform. And Disney adds 205 million subscribers across its different platforms: Disney +, Hulu, Star, and ESPN +. Apple, for its part, brings together over 40 million Apple TV + users.
With information from EFE.
SL
Source: Clarin
