Consumption of sustainable products has doubled in the last year

In line with the generational change, the online sale of sustainable products has doubled in the last year: more than 4.3 million people have purchased more than 7.3 million products of this type, according to data from the study “Trend of online consumption with a positive impact “, published by Mercato Libero.

This data is based on company information and a survey from beyond 3,800 users from Argentina, Brazil, Chile, Colombia, Mexico and Uruguay, who has purchased at least one sustainable item in the past six months.

What are sustainable products? Those that generate benefits for the planet and for people and promote healthier lifestyles, habits and behaviors. They promote the reduction of environmental impacts such as the amount of waste sent to landfills, greenhouse gas emissions, energy consumption and / or income generation for NGOs, among others.

Argentina had a 21% share of the total number of buyers in Latin America, and sales generated in the country showed growth of over 101% compared to the previous year.

The survey, aimed at showing the trend in consumption with a positive impact on the platform, shows that buyers of this type of products at a regional level grew by 29% compared to the previous year, while in Argentina the increase was 16%.

According to the company led by entrepreneur Marcos Galperin, the first purchase of Mercado Libre by more than 380,000 users across Latin America was a sustainable product, of which 61,000 correspond to the local market.

Across the region, the number of 63,000 entrepreneurs and brands sale of positive impact products, of which 30% in Argentina. Furthermore, from 2020 – the year in which the study began – until today, this indicator has shown a regional rebound in buyers of 37% in Latin America and 12% in the country.

“We are aware that today’s decisions will define tomorrow and that is why we seek to further expand the variety of sustainable products and their reach, while continuing to promote business in the region,” says Guadalupe Marín, Director of Sustainability at Mercado Libre. .

According to your data, “Home, furniture and garden” has positioned itself as the leading category in Argentina and the region (with products such as compost bins or LED lights), along with energy-efficient appliances and air conditioners; Sport and Fitness; Food and Drinks (organic or vegan), as well as Beauty and Personal Care.

Secondly, led spotlights, bicycles, water purifiers, reusable bottles and refillable capsules They have been positioned as the five best-selling products of this type in the past year. Among the most searched words were bicycle, thermal bottle, water purifier, solar hot water tank and hybrid cars, they detail on the platform.

What are mostly users of products with a positive impact value durability, design and functionality, if it is made with recycled materials, or if organic or agroecological ingredients or materials are used.

According to the promoters of the sustainable area within Mercado Libre, the idea is to integrate the issue into their corporate strategy. One of his first actions was the creation of #EcoFriday, which was born in 2016 to promote conscious consumption. “Then, in 2019, the company created the Sustainable Products section. Today it has more than 30 categories and more than 143 million items available in the region.

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