UNDERSTAND EVERYTHING – Booba, social networks and their “war” against influencers

In the real or virtual world, Booba is not used to doing things by halves. After settling accounts with Rohff or, more recently, with Kaaris, the rapper now faces another fight: that of the “totally fake world” of influencers.

• Why does Booba attack influencers?

After being attacked by Marc Blata, the “Duc de Boulogne” investigated the activities of this influencer in cryptocurrencies and trading. “He made me want to dig to understand,” Booba said in an interview with Release. Understand why thousands of Internet users accuse them of scams.” This campaign caused the explosion of the term “influencer” in social networks.

Beyond the “vacuum culture” he denounces, dropshipping is clearly in the rapper’s crosshairs. This practice consists of promoting and organizing the sale of a product while delivery is assured directly by a supplier. This economic model allows many influencers to recover a good margin on the sale of low-end products.

• Why was Booba’s Instagram account deleted?

To denounce the legal but considered unscrupulous activities of influencers, the rapper, whose real name is Élie Yaffa, quickly made Magali Berdah his favorite target. Director of Shauna Events, she is an agent for many influencers. Through posts, tensions rose to the suspension of Booba’s account.

Already banned from Instagram in 2020, the artist has since opened a large number of accounts on the social network. A complaint by Magali Berdah, filed in May for cyberbullying, caused the closure of one of them in mid-July: @oklm. In a publication on the platform, he explains that the president of the Judicial Court ordered this closure.

• Has Booba’s Twitter account been deleted as well?

On August 1, Boboa saw another Instagram account (@elieyaffaofficiel) banned from the platform. In the process, the artist’s Twitter account disappears. Despite the appearance of the keyword #SoutienBooba on the social network, denouncing the censorship of the rapper.

However, as BFMTV has shown, it is precisely Booba himself who was at the origin of this deactivation. He also confirmed this information on Twitter after having reactivated his account.

• Has the hashtag #booba been censored by Instagram?

Late last week, screenshots were posted claiming the #booba hashtag is hidden. Again, these images were accompanied by accusations of censorship. This is actually a classic moderation process when reports are reported in bulk.

Once the checks are done, Instagram says that the keyword has been restored. This August 8, the hashtag #booba was once again visible on the platform.