Super Bowl LVII: How much does an NFL Grand Final TV commercial cost?

There is no question that the NFL Finals, traditionally known as the Super Bowl, is itself a trademark and one of the largest commercial events in the world. Yes, because even if the most important thing seems to be the competition between Chief of Kansas City and Philadelphia Eaglesnot a few business giants are looking at the February 12 clash as an opportunity to reach the world with their products.

Of course, what they’re sure of is that 30 seconds of commercial television at halftime isn’t cheap. Second Fox Sportthe string it will handle broadcast the gameSuper Bowl LVII has 95% of spaces reserved, and 90% have already been sold permanently, according to published reports The Herald.

The NFL is clear that the Super Bowl offers businesses a chance for higher revenue, which is why it makes ad space count as gold.

That is why the cost of the ad when broadcasting the event can be cheap $7 million for a 30-second adaccording to the magazine agewhich in turn is a record the NFL will break this year.

Previously, the average was between $6 million and $6.5 million. In previous years the broadcast was carried on the NBC television network, which may be a factor in the price.

The most iconic Super Bowl commercials

Over the years, Super Bowl commercials have become something of a trademark. The biggest companies in the US don’t want to be left out and are paying millions of dollars to get to the screens. The following are some of those who made history.

Pepsi – Cindy Crawford (1992)

“Introducing a whole new way to look at Pepsi and Diet Pepsi,” read the end of this ad as supermodel Cindy Crawford lifted a soda can. The original ad shows the model wearing a tank top and denim shorts as she drives a Lamborghini. She then stops at a gas station to buy a can of Pepsi while some kids look on in awe.

Budweiser — ‘How are you doing?’ (1999)

if you have heard “whatauuuup?” Before you know what “What’s up?” meant, you will surely remember this point Budweiser ​in it, four male friends greet each other on the phone in an absolutely catchy way.

Levi’s — ‘Crazy Legs’ (2002)

The music is more than catchy: “Yes, sir”, by Control Machete. There it shows a man who, in fact, moves his legs in a crazy way. The commercial was in keeping with the arty and sexy commercials he was used to. Levi’s in the 90s. It was filmed in Mexico City.

Volkswagen — ‘The Force’ (2011)

The advertising of the German brand Volkswagen promoting the Passat model was very creative. Favorite villain from the Star Wars saga, Darth Vater enters a house but can’t apply the powers… Until he finds the car. The announcement comes with music and references to The dark side of the force.

Budweiser — ‘Pup Love’ (2014)

In the 2014 final, Budweiser created a commercial that shed a tear for its tenderness. Horses and a mean dog make for a very American story. Impossible not to be moved in front of the commercial and the music of Passenger.