More than 1.45 billion chicken wings Americans will consume this Sunday. 30-second ads for seven million dollarscheapest tickets for $4,000full hotel, ‘boom’ in the sale of 85-inch TVs: It’s the power of the Super Bowl. Hospitality and tech companies explain why the NFL’s final act is so much more than a game.
The Kansas City Chiefs and the Philadelphia Eagles the NFL crown is at stake. Despite the fact that State Farm Stadium has a capacity of 63,400 fans, an estimated 150,000 people will travel to Arizona this weekend. If the winner is known on the field this Sunday, restaurants, supermarkets, hotels and technology shops are already rubbing their hands for a millionaire economic impact.
Americans will spend $115 on average per person to watch the game this Sunday. To make the most of this, restaurants, bars and organizers of festivals leading up to the Super Bowl are investing in hiring extra cooks and waiters to work during the Super Bowl weekend, a spokesperson for “Qwick “, a leading hospitality company in the United States.
While foods like chicken and guacamole had a drop in price from last year, beer, the US drink of choice on Super Bowl Sunday, had an 11% increase over this same period in 2022, when it been sold for $17 a glass at the LA Super Bowl.
The ads, more expensive
Among the records to be set in Glendale is the astronomical price of television advertising, never so expensive.
If brands spent $6.5 million on their ads last year, this year they’re getting paid seven million for promotions of about 30 seconds.
Curiously, in an event marked by millionaire investments, on and off the field, the protagonists of the halftime show, this year singer rihannaThey are not paid for their performance.
It’s nothing new. The Super Bowl stage itself offers an unbeatable showcase for artists, who reap tremendous benefits in terms of visibility and see their sales and sponsorship income skyrocket.
For example, Brown 5 saw its sales jump 488% after its Super Bowl 2019 performance, according to specialist marketing data firm ‘Nielsen’.
they wanted chefs
Eagles and Chiefs have been in Glendale since last Sunday, where festivals and celebrations are held every day as a prelude to Sunday’s big event. It’s a huge business opportunity for restaurants and bars to maximize revenue and many of them invest in the hire extra workers to meet demand.
For them, the “Super Bowl Host Committee” signed an agreement with “Qwick” this year to meet the needs of restaurants while providing the opportunity for hundreds of cooks and waiters to work before and during the Super Bowl .
“They ask us for people, cooks, waiters, collaborators. We’re doing a special job with the Super Bowl. We work a lot with the catering organisers, at the pre-match parties and also inside the stadium on match day,” Qwick spokesman David Stephan told EFE.
The company, which is based in nearby Phoenix, has an app that allows companies to post ads looking for skilled workers and professionals to apply for “on-demand” jobs. This is a very popular service in the US and ‘Qwick’ is already operating in 26 markets across the country.
TV sales skyrocket
And it is that if there is room for only 63,400 lucky people at State Farm Stadium on Sunday, millions of Americans will see the game on “Fox”.
The huge anticipation for the event also benefits the tech shops, which prepare specific marketing campaigns to increase sales during the week of the game.
“Big TVs for big events” (Big televisions for the big event), is one of the slogans used in the United States to promote special offers and convince users to increase the inches of their screens in view of the Super Bowl.
“This is a very special week for us. Every year our TV sales increase in the days leading up to the Super Bowl. We have special discounts and there is strong demand for 75 to 85 inch screens“, they tell EFE from the ‘Best Buy’ technology store.
it will be up to Patrick Mahomes and Jalen Hurtsquarterback respectively of the Chiefs and the Eagles, they write a new page in the history of the NFL, in the 57th edition of a Super Bowl that is increasingly paired with the business.
EFE extension
Source: Clarin
Mary Ortiz is a seasoned journalist with a passion for world events. As a writer for News Rebeat, she brings a fresh perspective to the latest global happenings and provides in-depth coverage that offers a deeper understanding of the world around us.