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Will there be a ‘half price electric car’… Musk announces Tesla Master Plan 3 in 7 years

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On the 1st of next month (local time), Tesla, the global No. 1 electric vehicle company, will unveil a new blueprint for the future after 7 years. Attention is focusing on where the 30 million won ‘half price’ Tesla and super-large production facilities will be built.

Foreign media, including Reuters, reported that Elon Musk, CEO of Tesla, presented the third long-term master plan 3 at the Investor Day event held at Tesla Gigafactory, Texas, USA at 3:00 pm on the 1st of next month (6:00 am on the 2nd, Korean time). It was reported that it would be made public. Earlier, on Twitter on the 7th, Musk announced Master Plan 3 as “a sustainable future energy plan for people and the earth.”

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In Master Plan 3, the plan to launch a $25,000 electric vehicle known as ‘Model 2’ is expected to draw attention from the world. That’s just over half the price of the entry-level Model 3, which costs $42,990.

Musk emphasized the production of a $25,000 electric car, but last year he put production plans on hold due to a lack of batteries with new technology essential for low-cost electric cars. However, in order to make up for the recent sluggish sales of electric vehicles, the price of the Model 3 has been lowered, and China’s CATL, the world’s largest battery supplier to Tesla, is also launching a low-price offensive, Reuters reported.

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Interest is also focused on where the new factory will be built. It is known that South Korea, Mexico, and Canada, which are working behind the scenes to attract Tesla Giga Factory (ultra-large production facility), are keenly aware. Overseas, Tesla, which has production facilities in Shanghai, China and the suburbs of Berlin, Germany, announced plans to build a second gigafactory in Asia by securing more than 820,000 square meters (about 250,000 pyeong) by spending 5 to 10 trillion won. there is a bar

There is also a prediction that Musk, the co-founder of OpenAI, who developed chatGPT, a generative artificial intelligence (AI), will also reveal his vision in the AI ​​field over his mention of ‘robo taxi (autonomous taxi)’. There is also a prospect that a message about sustainable fuel cells may come out. However, Reuters said, “It is rare for Musk to keep his time promise after making a major announcement related to Tesla,” and “excessive expectations are prohibited.”

Previously, Musk realized all of the plans to launch sports cars and various models of electric vehicles announced in Master Plan 1, which was unveiled in 2006. The Master Plan 2, announced in 2016, includes development of autonomous driving technology, development of compact SUVs and pickup trucks, and a sustainable energy vision, and is evaluated as ‘currently in progress’.

Source: Donga

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