The whiskey mushroom advances: it flies, it falls, it sticks to everything and people denounce it

The story of the famous American whiskey bow Jack Daniels it is full of surprises. Starting from the myth of its creation. Until 2016, a moonshine distiller was always said to be called Dan Call had taught his young apprentice, Jasper Newton, Jack Danielhow to work in your own tennessee distillery for a get the whisky Above average.

However, the true version of events was different – it was not Dan Call, but a black slave by name Near green, which had the distillation method that made Daniel’s whiskey famous. But then again, Green had been duped.

Now, another stain crosses the famous American brand. Is that the Residents of Tennessee Those who live near the factories where Jack Daniel’s is made are trying to stop the company from building more facilities as a whiskey fungus takes over the surrounding area.

The mushroom, Baudoinia compniacensis, It grows in the liquor that evaporates during the aging process, also known as “The share of the angels”.

It is so named because it suggests that the ethanol vapors they reach heaven. But research shows that the vapors actually escape, travel up to a mile, and fall back to earth. When that ethanol is combined with a touch of moisture, for example, morning dew or humidity… the fungus reproduces.

THE black goo centuries old is nothing new to those who live near the producers of bourbon, rum and whiskey. It seems to stick to almost everythingincluding houses, cars, street signs, trees and patio furniture.

But Jack Daniel’s, currently owned by Brown-Forman, now has six warehouses in the Lincoln County, Tennessee and wants to build more than a dozen in the future.

There have already been complaints. According to the New York Post, a Tennessee woman sued her local zoning office last January seeking to prevent construction of 14 more distilleries unless install ventilation systems, as he claimed that the fungus damaged the house.

On March 1, a court ordered Jack Daniel’s to temporarily halt construction, NYP reported. residents of Kentucky and also of ontarioCanada, were confronted with similar mushrooms which, according to them, pose harmful risks to health and the environment.

NYP published Jack Daniel’s discharge: “During the siting and construction process, we worked closely with Lincoln County and provided all the information required by local officials, as well as adhering to regulatory requirements, strict industry guidelines and rigorous internal standards that we continue to build warehouses,” the company said.

“Anyone who has visited a Jack Daniel’s distillery or any other distillery with mature spirits will probably have noticed the presence of microflora.The microflora grows on trees, buildings and other structures around distilleries and warehouses. The ethanol released from the barrels during maturation, also called “The Angels’ Share,” is just one of many food sources for the microflora,” the company said.

And after making sure he understood that his appearance is unpleasant for many people, he concluded: “According to the information available, we believe that it is not harmful to people nor for their properties.

Jack Daniel’s formula theft

According to a 1967 biography, Jack Daniel’s Legacy, Dan Call told his slave Nearis Green to teach Jack Daniel everything he knew. Slavery in the United States ended in 1865 with the ratification of the 13th amendment.

A year later, Daniel opened his own distillery, employing two of Green’s sons, the slave whose method he had stolen.

A photo taken at the time shows a black man, who is one of Green’s sons, sitting next to Daniel and their workers. The photo is significant as at the time black employees were generally forced to stand behind white employees.

THE OWNERS OF THE FORMULA DEAD POOR

Although, of course, this black man was not just anyone, but the son of the slave to whom he owed everything. The truth is Green and his children died in total poverty. and Daniel became a billionaire.

Phil Epps, global director of the brand and owner of the distillery for 60 years, has insisted on the version of the theft of the formula and the concealment of the real version, and believes it was not a “conscious decision” skip the greens of whiskey history.

But at a time when the distillery was looking to brand Jack Daniel’s in the US and with the South segregated, it’s also unlikely they would have allowed the Greens to get involved. Others accuse the brand of using that “social twist” in 2016 as market strategy.

Others believe that telling the truth 150 years later has helped them sell their new products. And an example was the following.

Johnnie Walker & Sons is the official supplier to the British Crown and in 2016 launched a limited edition of 60 bottles called Diamond Jubilee, on the occasion of the diamond jubilee on the throne of Queen Elizabeth II. These bottles contain a unique blend crafted by Jim Beveridge from a 1952 whiskeythe year the queen ascended the throne.

The precious liquid was stored in oak casks from the Sandringham forests. The decanter bottles were made in baccarat crystalThey are decorated with Britannia silver designed by Hamilton & Inches, Scotland’s finest silversmiths, and were accompanied by two glasses of the finest crystal. As if that weren’t enough, every unit is built-in a half carat diamond.

How much does each of these bottles cost? Nothing. Only $158,000. And they are all data. Getting drunk with desire…