Playboy returns digitally to promote its platform with an “elevated” OnlyFans style.

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The Playboy creation myth points to this Hugh Hefner he was 27 when he decided to sell some furniture and objects, and ask for money here and there until he raised three thousand dollars. The initial capital of what would be an empire a few years later.

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Born on April 9, 1926 in Chicago and raised under Methodist precepts, Hefner soon demonstrated his good skills as a cartoonist and writer. He took drawing lessons at the Art Institute of Chicago and his work was published in the Daily Illinois. His creativity was noticed in Shaft student magazine.

In 1951, he joined the staff of Esquire magazine. He left when the magazine decided to move its offices to New York. According to the myth, on the kitchen table of his Chicago apartment drew the first issue of Playboy, which featured Marilyn Monroe on the cover in December 1953. Inside, Marilyn appeared lying naked on a red cloth. Sold out 50,000 copies.

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The cover preview features model and actress Amanda Cerny, the magazine's Playmate in the October 2011 issue.

The cover preview features model and actress Amanda Cerny, the magazine’s Playmate in the October 2011 issue.

All he did then was build a universe. In the following decade the magazine It went on to sell eight million copies.. And not just in the United States. You have opened “nightclubs” where you have hosted shows of your “bunnies”, hotels, casinos, television programs, artistic events.

After hundreds of twists, falls and rises, the Playboy seal has crossed all the roughest seas until the Hefner’s death in 2017. Now, Playboy Enterprises, the company that owns the brand, has announced the return of the legendary adult magazinewhich ceased publication in the spring of 2020 after 67 years on the market.

The new Playboy will arrive in digital format and is proposed as a means of promoting the subscription adult content platform that the company presented at the end of 2021 under the name of Center fold and which was the subject of a relaunch last September. In this new phase, the platform will lose its name and will simply be called Playboy, as can already be seen on its website.

Hugh Heffner, the creator of the Playboy empire.

Hugh Heffner, the creator of the Playboy empire.

“Playboy is reaffirming its role as the hottest platform for more creative, daring, sexy, fun and rebellious creators”, the company said in the release announcing the return of the magazine.

The first issue of this new stage will be released on a date not yet defined, but the publisher has released a preview in the form of a cover starring the model and actress Amanda Cernywhich was the magazine’s Playmate for the October 2011 issue.

The Playboy owners’ idea is to use the magazine’s influence to promote their platform’s most successful creators through fashion reports and editorials, among other formats. The company therefore presents its offer as a version of OnlyFans “with more categorysafer and more exclusive” than this well-known adult content platform.

The first issue of Playboy magazine in December 1953, with Marilyn Monroe on the cover.

The first issue of Playboy magazine in December 1953, with Marilyn Monroe on the cover.

To mark the differences between the two, Playboy supports nudity but not pornography or explicit content. Also, people who want to post content on it must go through a validation process with inescapable rules.

The legendary nude photo of Marilyn Monroe on the red cloth, in the first issue of Playboy magazine.

The legendary nude photo of Marilyn Monroe on the red cloth, in the first issue of Playboy magazine.

Playboy content can be accessed from subscription or through specific payments to view specific content.

Source: Clarin

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