After a popular Taiwanese YouTuber visited Jeju, it was found that Jeju travel products are gaining great popularity in Taiwan.
When a Jeju tour product made with the same course as the YouTube video was released, about 800 reservations were fully booked in less than a month after the start of sales.
According to the Jeju Tourism Organization on the 8th, in December of last year, the corporation invited a team from Taiwan’s famous YouTuber Chaia Ka (1.59 million subscribers) to Jeju and conducted a familiarization tour.
The Fam Tour was a success. The Jeju tour video filmed at the time recorded more than 1.9 million views. This video topped the number of views on the Taiwanese YouTube channel, and the interest continued to sell Jeju travel products.
As the video became very popular, a travel agency in Taiwan created a Jeju tour package and launched it in March of this year. As the popularity proved, the travel agency is said to be expanding sales by launching group package products in the second half of the year.
The Chaiakka team, who visited Jeju for the winter in December last year, stayed at a famous resort in Jeju and enjoyed a 5-day, 4-night trip, including a snowflake tour that can’t be seen in Taiwan, a food tour in the original city center, shopping, watching performances, and experiencing a theme park.
After that, during the tour period, he edited interesting episodes of Jeju he experienced with his group and uploaded them to YouTube one after another, gaining great popularity.
An official from the Jeju Tourism Organization explained, “In order to publicize the new charm of Jeju after Corona 19, online promotion using a popular influencer team with the largest number of subscribers in Taiwan has turned out to be a great achievement.”
He added, “To expand online and offline publicity for consumers in Taiwan, the corporation will continue its efforts to revitalize Jeju tourism by promoting local fairs, joint marketing with airlines, and Fam tours by influential broadcasting media.”
The number of Taiwanese visitors to Jeju before the pandemic was 87,981 (as of 2019). Exchanges were cut off for nearly three years after the direct route was discontinued.
Since then, in November and December of last year, Taiwanese Tiger Airways and domestic T’way Air resumed direct flights, respectively, and more than 14,000 Taiwanese tourists are visiting Jeju by the end of April this year.
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Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.