A mannequin wrapped in white cloth and a broken sculpture appear in the ‘The Jacket’ campaign.
“Was the tragedy in Gaza intentional?” flood of criticism… Deleted one day after publication
The New York Times, BBC, and other foreign media reported that Spanish fashion brand Zara removed the advertisement within a day after receiving criticism that the ‘The Jacket’ campaign image released on the 11th (local time) was strongly reminiscent of the ongoing war between Israel and Palestine. It was reported.
The controversial ‘The Jacket’ is the 2024 Zara global campaign in which 80s supermodel Christine McMenamy and famous photographer Tim Walker participated.
In the released photo, the model is staring at the screen with a mannequin wrapped in white cloth on its back. Another photo showed a statue wrapped in white cloth lying on the floor. Destroyed elements such as cracked stones, broken statues, and broken sculptures were placed in the background.
Consumers strongly criticized the images, saying they were reminiscent of the horrors occurring in the Gaza Strip. Recently, the battle between Israel and Hamas intensified, and Gaza, the Palestinian autonomous region, was destroyed by bombing.
In particular, a Zara boycott movement developed mainly in the Arab world, and controversy ignited in Tunisia, with some Palestinian supporters protesting in front of Zara stores.
In the end, Zara deleted all advertisements on the 12th, one day after the release. The controversial photos were reportedly taken in September, before the outbreak of the war between Israel and Hamas.
Zara said, “We apologize to those who were offended by the advertisement. “I didn’t mean to do that,” he said, apologizing.
Currently, the number of deaths due to the war between Israel and Hamas reaches 20,000. The number of deaths on the Palestinian side was approximately 18,000, while the deaths on the Israeli side were approximately 1,200 civilians and 115 soldiers.
Foreign media commented that Zara’s choice to release ‘The Jacket’ in the current situation was “marketing that did not consider current issues.” The New York Times posted a photo of a war victim embracing a body wrapped in a white cloth, suggesting that Zara’s advertisement was ‘premature.’
Meanwhile, on the 12th, a humanitarian resolution calling for an immediate ceasefire between Israel and Palestine was adopted at the United Nations Headquarters in New York, USA.
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.