A generation born between 2010 and 2024 where everyone is ‘digitalized’
Same age as iPad, pandemic → familiarity with online culture
Expected to have strong cultural and economic influence
This year, the last children of the ‘Alpha Generation’, all born in the 21st century, will be born. Foreign media reported that they will have tremendous influence as the ‘perfect digital generation’.
The American media Axios reported on the 1st (local time) that the last children of the ‘Alpha Generation’, which refers to those born between 2010 and 2024, will be born this year, completing the generation following Generation Z.
Generation Alpha is a term coined by American sociologist Mark McClean. He predicted that Generation Alpha will be the largest population group in history, with over 2 billion people.
The Alpha generation is also called ‘iPad Kids.’ This is because the start of the alpha generation and the release of the iPad overlap in 2010. Axios called them ‘the first completely online generation.’ Those born after smartphones became popular grew up closer to digital culture than any other generation and were exposed to open online culture.
Axios analyzed that Corona also had an effect on the emergence of the alpha generation. Online-based communication has become widely established, and the digital culture of the Alpha generation has become more developed. The media also reported that 43% of the Alpha generation had experience hanging out with friends online.
Meanwhile, there is criticism that the Alpha generation is specialized in the digital environment and lacks realistic bonds. Axios countered that online bonds lead to real-life bonds, and that the alpha generation also has sufficient interpersonal skills.
Axios focused on the powerful influence they would have in the future. This means that they will grow into a generation with enormous economic and cultural influence based on a large population and digital influence.
The influence of the Alpha generation appears to have begun early. Freedonia Group, an American research company, stated that marketing targeting the alpha generation through influencers on social media has already been widespread for a long time. In addition, various payment applications and check card products for minors are currently being released targeting the alpha generation, which consists of children and teenagers.
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.