[CES 2024]
Korea-China-Japan future technology competition ‘Romance of the Three Kingdoms’
A large number of Chinese companies will return to ‘CES 2024’, the world’s largest information technology (IT) and home appliance exhibition, which opens in Las Vegas, USA on the 9th (local time). This is to keep up with the competition for technological hegemony despite the conflict between the U.S. and China and to find a way out in the global market amid the sluggish Chinese economy.
According to foreign media on the 9th, 1,115 Chinese companies participated in this year’s CES. It is twice as many as last year (493) and more than a quarter of all participating companies (4,314) this year. Home appliance companies Hisense and TCL, ByteDance, the developer of the video platform ‘Tik Tok’, and Xiaopeng, the developer of the ‘flying car’, participated in large numbers. However, Huawei, Xiaomi, and Alibaba, which are subject to various regulations from the United States, did not appear. In Korea, 760 companies, the largest number ever, are participating in CES. It is the third largest after China and the United States. In Japan, about 70 companies participated this year, and most of them are startups except for Sony, Panasonic, and Honda. An industry official said, “The technological competition between three Asian countries, including Korea, which is trying to maintain its technological leadership, China, which is trying to surpass Korea, and Japan, which is trying to protect its pride as a technological powerhouse, will be a point to watch.”
Sony unveils ‘digital playground in car’
“They set up a booth right next to Samsung Electronics.”
Las Vegas Convention Center, USA, where ‘CES 2024’ will be held on the 8th (local time). An official from a domestic company said this while looking at the Chinese electronics company TCL booth located next to the Samsung Electronics booth. This meant that the challenging spirit of TCL, which was positioned next to TV powerhouse Samsung Electronics, could be felt.
TCL installed a large screen on the front with the words ‘Quantum Dot Mini (QD-Mini) Light Emitting Diode (LED TV)’ written on it. The bright light could be felt even from 10 meters away.
Xiaopeng AeroHT, a subsidiary of Chinese electric vehicle company Xiaopeng, displayed a ‘flying car’ concept car. A Xiaofeng official said, “We are developing it with the goal of commercialization around 2030.”
At the Chinese home appliance company Hisense booth, four large TVs were on display under a sign that read ‘Ultra Light Emitting Diode (ULED) X’. Continuing from last year, the new ULED
An official from a large company who attended CES said, “Until recently, Chinese companies focused on domestic exhibitions while shouting ‘tech independence,’” and added, “However, as the domestic economy is not good, they seem to be using CES to find global routes.” . An official from another large company expressed tension, saying, “Chinese companies still lack innovative technologies that will change the market, but their momentum is enormous. Just as Korean companies have surpassed developed countries, there is no law preventing China from doing the same.”
In Japan, Sony and Panasonic set up large booths. Sony displayed a demo vehicle and explained that it has “sensing technology that goes beyond the human eye.” At the press day, remote driving technology and digital playground technology that allows you to enjoy various games in the vehicle were unveiled. Jessica Hawk, Vice President of Microsoft (MS), appeared and emphasized cooperation. Vice President Hawk emphasized, “Sony has the power to bring the automotive experience that customers want to the platform.”
Japanese startups will hold ‘Japan Tech Day’ on the 10th. The purpose is to promote technology and strengthen networking while drinking beer.
Las Vegas =
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.