Spring Festival box office 1.48 trillion won… record high
The box office during the Chinese New Year holiday (February 10-17) set an all-time record. It is known that the movie, which tells the story of an overweight heroine who was unable to adapt to society after graduating from college and confined herself to her home, loses her weight and starts a new life through boxing, was a huge success at the box office.
On the 14th, China’s Fengpai Newspaper and others cited box office data provider ‘Mao Yan’ and reported that the cumulative film box office during the Lunar New Year holiday recorded 8.023 billion yuan (about 1.48 trillion won). This exceeds the previous record of 7.842 billion yuan in 2021 and the industry expectation of 7 billion to 7.5 billion yuan.
The number of visitors was 163 million per year, and the number of screenings was 3.937 million, which also set an all-time record.
It is known that the record-breaking box office hit was largely due to the movie ‘Le Laguntang’, which took first place.
This film, whose English name is YOLO (YOLO, you only live once), tells the story of an overweight protagonist who has been confined to his home for several years after graduating from college, and discovers his true self through boxing after accidentally meeting a boxing coach.
Jia Ling, a Chinese film director and lead actor, actually lost a whopping 50kg over the course of a year through exercise and diet for this film.
In particular, he stopped appearing on entertainment programs during the filming period, disappeared from public appearances, and appeared in a completely different appearance, causing surprise.
The box office of Le Laguntang during the Lunar New Year period recorded 2.715 billion yuan. Second place was taken by the comedy film ‘Beach Life 2’, which recorded a box office of 2.395 billion yuan, and third and fourth place was ‘Time Twist’, a new work in the animation ‘Boonie Bear’ series and directed by Zhang Yimou. This is ‘Article 20’.
In relation to the success of Leragoontang, there were positive evaluations that it presented a new image of women by growing muscles through exercise rather than a simple diet, and controversies for and against the fact that it strengthened the prejudice that a slim body is beautiful.
Source: Donga
Mark Jones is a world traveler and journalist for News Rebeat. With a curious mind and a love of adventure, Mark brings a unique perspective to the latest global events and provides in-depth and thought-provoking coverage of the world at large.