Kate Moss, 48, will play a key role at Coca Cola.
British supermodel Kate Moss has been named creative director of Diet Coke, the sugar-free, calorie-free version of Coca-Cola, the company said.
Moss, a 2000s catwalk icon who continued to work in the fashion industry, holds a vacant position for a decade and previously held by fashion designer Marc Jacobs.
According to the note, the British will carry out a campaign called “Love what you love” which celebrates the 40th anniversary of the product and encourages to have a “positive attitude in life”.
The British model uploaded an image to her social media.
The company recalls that Diet Coke has become a fashion “accessory” since the 1980s that has been seen backstage and at runways, positioning itself as a product to enjoy a “break”.
Moss’s choice does not seem accidental, as it is emblematic of a generation of models in which the fee was extremely thin and that He prided himself on a radical diet of sugar-free cigarettes and sodas.
Kate Moss is the emblem of a generation of models.
According to Coca-Cola, the 48-year-old model has “a timeless yet irreverent aesthetic that defies categorization and transcends boundaries” and has guided the course of culture since the beginning of her career.
“I am thrilled to be joining the Diet Coke family, I love their past collaborations with incredible names in fashion,” said Moss, referring to designers such as Jean Paul Gaultier and Karl Lagerfeld.
Source: Clarin
