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In a campaign against discrimination, they removed a model’s prosthetic leg

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In a campaign against discrimination, they removed a model's prosthetic leg

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The Spanish Ministry of Equality has launched a campaign against discrimination with retouched photos.

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The campaign of Ministry of Equality of Spain was looking for an impact against discrimination. But the totally opposite result.

with a motto “A summer for everyone, without stereotypes and without aesthetic violence”the idea was strengthen the idea of ​​bodily diversity and go against the demands placed on women. An illustration from photos of various women on the beach is shown as an image.

So far it seemed like a good bet. Until the overwhelming complaints came.

One of these, the Euronews website note says, was of the British model Sian Green-Lord.

The repercussions on the campaign of the Ministry of Equality of Spain were strong.

The repercussions on the campaign of the Ministry of Equality of Spain were strong.

The woman had an accident in 2013. From that moment on he promotes a positive body image and makes his leg prosthesis visible.

However, in this photo the image has been retouched and a leg without prosthesis appears.

“I feel really hurt. I haven’t cried like that in a long time. To think that someone saw my picture and thought his leg was ruining the pose. Get rid of that, it’s outrageous!” She wrote on her Instagram.

Additionally, he commented that he seeks from his account to help other people empower themselves with their own bodies, the same note states.

This wasn’t the only complaint. The writer and the model Juliet FitzPatrick also joined the repudiation.

In 2016, Juliet was diagnosed with breast cancer and had to undergo a double mastectomy.

The Spanish Ministry of Equality used the photos without consent.

The Spanish Ministry of Equality used the photos without consent.

He decided not to opt for a reconstruction intervention. However, the same note says, her face is superimposed on a female body that has one breast.

“Was my completely modified face superimposed on another body?” She wrote surprise on her Instagram about her.

In addition, he made a comparison between his real body and the one pictured on Twitter.

Since her diagnosis, Juliet has begun to defend the free choice of men and women in these circumstances, to opt for the aesthetic alternative that identifies them and that best suits them.

Consent to the photo

The scandal did not end there. Nyome Nicholas-Williamsanother of the women appearing in the campaign claimed to have used an image from her account Instagram without your consent.

“It’s rude and I find it disrespectful. They said they used my image because they were running out of time.”

In a dialogue with the BBC, she also added that she did not know the other women in the announcement and did not know if they agreed to be exposed.

The answer to the scandal

The outcry was so great that the words of the parties involved became essential.

First, Raccoon Artin charge of designing the commercial, he apologized on his Twitter to the models “for taking inspiration from their photographs”.

He also offered to distribute the benefits derived from this work equally.

Meanwhile him Ministry of Equality she assured Euronews that the Women’s Institute was never aware that the women appearing in the images were real people.

“The contracted work was the elaboration of an illustration, without the presence of models“. Furthermore, he hopes the illustrator and the models will reach an agreement.

Source: Clarin

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