London – This Sunday morning, the coffin with Queen Elizabeth’s body embarked on a more than a week-long journey, walked the streets and covered up in various parts of Scotland and elsewhere in London, until her burial scheduled for September 19. It’s one of the many media spectacles that have made its mark on his life, making him “the best advertising agency the country can have” for publisher Washington Olivetto.
Based in London since 2017, the award-winning broadcaster moved to the UK after World War II. He arrived while performing Elizabeth’s official duties without age and health restrictions that further increased the limit on travel and public appearances until her death in recent months. on September 8
When the Queen turned 70 on the throne, she made the ad agency metaphor in an interview with MediaTalks, and her successor, King II, who now ascended the throne at 73. He looks at Charles.
“She wouldn’t do anything terribly wrong, she’s been training for it for over 70 years.”
However, despite successful communication moves with almost no slippage over the past two days – the only viral grimace – Charles may have trouble repeating the performance of his mother, who has become one of the world’s most acclaimed figures. the world and his 70-year reign was passed with a few image problems.
Charles won’t shine for Washington Olivetto, and one of the reasons is because he carries a backup image. Prince William has more luck than Brazilians.
“The son will shine when his turn comes.”
Washington Olivetto: ‘The real great is the death of the queen’
While the emotional and positive treatment of the Queen’s death and the rise of the new monarch on television and in the newspapers was not replicated on social media, heated debates over the future of the monarchy and questions about the kingdom’s historical role have been raised. Washington Olivetto, who deals with the British royal family on subjects such as slavery and colonialism, does not believe that these narratives will attract attention in the coming days.
“The truth is the death of the great queen. The rest is detail.”
The advertiser says his view of the queen’s role as a public figure has not changed since she moved to the country because her experience with people from the advertising world has helped her understand the extent of this image phenomenon.
Washington Olivetto said he once asked a British friend why they believed the Queen so strongly, and the answer was:
“For the same reason you Catholics believe in God so much.”
At the time of the Platinum Jubilee, Olivetto compared the queen to her future son and made an alarming diagnosis of the now officially proclaimed new king:
“Charles lacks something that his mother wasted: charisma.”
An abbreviation in the religious definition meaning “gift from God”.
He may not have the talent, but he uses every means of communication and effective public relations machine at Buckingham Palace to compensate and reverse negative popularity rates.
In the most recent YouGov measurement in May, she was ranked 7th among royals, even losing to her niece Zara Philips.
Also Read | Queen Elizabeth died as the nation’s most admired public figure; Charles is seventh among the royal family with 42%
But that was before the popular uproar over the queen’s death and sympathetic media coverage that swept past thorny topics such as recent scandals involving donations to Charles’ charity.
On his first day as king, Charles III arrived at Buckingham Palace with his wife Camilla and fell into the arms of the people.
The King and Queen Consort have arrived at Buckingham Palace.
Upon arrival, His Highness received a warm welcome from the public who paid their respects. pic.twitter.com/1kw62rljUI
— The Royal Family (@TheRoyalFamily) September 9, 2022
Televisions and Internet channels went live through the entire protection grid, where subjects gathered, shook hands, and even received kisses from fans.
Then Queen II. He stared at the flowers and messages left on the grill of the palace until Elizabeth entered to make her first address to the nation.
Charles III was confident yet sentimental, affectionately referring to his mother and dedicating himself to the service of the country, one of his trademarks.
Also Read | Gratitude and Commitments: How the British Press Covered Charles III’s First Day as King
Even her fight with her son Harry was “polished” in conversation.
The new monarch has declared his love for his son and wife, Meghan Markle, but deftly stated that they have no place as members of the inner circle as they pursue their lives abroad.
Highlighted by Washington Olivetto, his successor William deserved more mention from the new king. He is now Prince of Wales, a title that once belonged to Charles. And Kate Middleton is the new Princess of Wales, replacing her legendary mother-in-law, Diana.
Also Read | With copyright in crisis, new photos of the majestic Kate in 40 project images of the future queen
As Olivetto points out, with all the charisma and skill of the William-Kate duo, the new king has a mountain to climb and has been forced to build his popularity in an unfavorable scenario.
The UK is facing a crisis that is expected to worsen in the winter, with rising living costs and energy bills a key item, especially in a cold country.
The king is a head of state and does not interfere in government policies. However, the bad mood of the population is a negative factor that can affect the overall perception of leadership.
In other Commonwealth countries and in the United Kingdom (Ireland, Wales and Scotland), the problem lies in the independence and secession movements.
Added to this was Charles’ decision to work with a “leaner” monarchy, with fewer active members attending ceremonies and travels, a way to circumvent criticism about the use of public money – and for many, a decision to leave Harry and Meghan. outside the nearest circle.
This means less presence in strategic locations, reducing the so-called “attraction attacks” that Queen Elizabeth and Prince Philip have always done so well, acting as the advertising agency for the Washington Olivetto comparison.
Also Read | Consulting says Elizabeth II’s ‘Royal Family’ brand is valued at over R$400 billion
source: Noticias
