India is trying to promote the consumption and distribution of a series of typical dishes of its cuisine in a “ready-to-eat” version, as reported by the embassy in Buenos Aires in a statement.
“Traditionally, Indian food was cooked fresh at home and brought to school, college or workplace. However, a number of factors such as rapid economic growth, urbanization, globalization, younger people and the increase of domestic and international travel are redefining cuisine and food preferences,” the statement said.
“Cooking at home is no longer an affordable and favorite option for Indian Generation Z, who are willing to try and request cuisines from other regions, most of which can be difficult to prepare in family kitchens due to lack of familiarity and expertise. This has stimulated the demand for convenience foods, popularly known as convenience foods, and has given rise to a thriving food processing and convenience food industry in India,” the text reads.
Several Indian food giants have entered that business, where ITC, MTR Foods, Haldiram’s, McCain Foods, Nestle and other groups compete globally.
The Indian embassy in Buenos Aires will organize an event next week to promote these products to facilitate their arrival in Argentina.
Source: Clarin
