Plant -based burgers
Within the framework of the trend toward healthier eating, fast food chains incorporate that idea. the traditional animal protein burger is less tempting for a growing number of consumers. Therefore, part of the plant -based products (plant based) in lieu of beef is growing in charge in these areas.
Mostaza was the first chain in the country to include plant-based alternatives in its menu. Its “Mega Not Burger” line with medallions made of pea protein has been produced since August last year, in partnership with Chilean company The is not Company. This company, in turn, just launched a Milanese made 100% from plants, which it called “Not Mila” and the star of a major advertising campaign in recent days.
For Mustard, the plant based variant now represents 13% of its turnover . In other words, approximately 1 in every 10 hamburgers sold belongs to this line. It is available at more than 160 chain branches nationwide, for the same price than their meat -based counterparts.
From fast food they say that when World Day Without Meat was celebrated, on March 20, the promotion of its vegetable burger with a 50% discount for three days, caused sales to triple, ”which showing that More and more Argentines are looking to try new alternatives to meat. ”, said the company source. The company is currently working to add more plant -based products suitable for celiacs.
Burger King, in part, works with two axes to accompany the healthy wave: remove colorants, preservatives and flavorings from all its products. And stimulate the plant -based category. That led him to launch a vegetable “Whopper” and a chicken burger with similar characteristics.
Now, in areas where the plan -based category exists, has reached 10% of turnover. To decide to move forward in this segment, Burger looked at studies such as Taste Tomorrow, indicating that preference for plant-based foods will grow in Argentina by 51% in 2021. This percentage was made seen not only by a tilt towards veganism but by a marked tendency to choose reduce consumption of products of animal origin. In the sector, they estimate that 30% of Argentines have already started reducing their meat consumption.
At McDonald’s locations in the region, meatless burgers are not yet available. However, the chain “is working to better understand consumer demand for plant -based products, including tests on consumers around the world“, they comment on the firm.
With these results, in collaboration with Beyond Meat, fast food was created McPlant a burger that will be the first item on McDonald’s menu made from plants and that is still being evaluated in some countries, although so far it is not available in Latin America, ”a source close to the North American chain told this newspaper.
Meanwhile, the company has included several other alternatives to make the offer healthier, such as incorporating fruits and vegetables and implementing progressive changes to its combos, including reducing sodium, fat and calories.
Source: Clarin
