The Tesla brand is worth nearly $ 80 billion and is up 78% from 2021.
Tesla, the electric car maker of the eccentric Elon Musk, this year once again leads the ranking of the most valuable car brands in the world.
The company, which also ranks 29th in the overall brand ranking by Kantar BrandZ Most Valuable Global Brands 2022, has increased its value by 78% compared to 2021 and reaches 75,933 million dollars.
Despite the worldwide shortage of some basic inputs for its production, such as chips, the auto industry has shown a recovery this year. The total category grew by more than 34% in the value of the brand.
The 10 most valuable car brands amounted to $ 230,386 million in 2022, which places the category in third place among the most valuable objects, after Technology (increased by 46%) and Luxury (45%).
Of that total amount of the Top 10 brand value, Tesla accounts for 33%, followed by Toyotawith 14%; Mercedes Benzwith 13% e WBW, with 12%. The six following them remain together with just 28%.
According to the report from the consulting firm Kantar, there has been a shortage of units in all markets since the pandemic used car sales have soareda situation where brand value takes on special significance.
The tendency to buy electric cars and the hybrids continue to grow. Over the years, Tesla continues to lead the electric vehicle market thanks to its pioneering advantage and expertise in chip design and battery engineering. This did Tesla more comfortablel compared to most of the people who are facing the supply constraints of recent times.
A rising brand
In this scenario he came a new brand in the car category: the Chinese BYD, which was ranked 8th in the Top 10, with a 2022 sales projection of 2 million units.
Its growth has accelerated in the last two years, driven precisely by the production of electric cars. According to BYD CEO Wang Chuanfu, by 2030 the Chinese government’s target could have electric car sales account for 70% of the total.
In this sense, BYD – a disruptive, proactive and sustainable brand – has already surpassed TESLA as the best-selling electric car brand in Chinanow it wants to expand abroad.
In addition, in China, the electronics brand Xiaomi has announced plans to produce electric cars. And another well-known brand in the electronics sector, Sony, in partnership with Honda, also intends to join this business.
Even if people don’t buy electric cars, interaction with them is inevitable through advertisements, rental companies, or services like Uber.
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Source: Clarin
